Rococo Forbidden City Baizi Series Cultural and Creative Product Design

2019-11-07 Other Industries 11253 10 30

洛可可设计

China · Digital Intelligence

Rococo Forbidden City Baizi Series Cultural and Creative Product Design

2019-11-07 Other Industries 11253 10 30

洛可可设计

China · Digital Intelligence

In the era of mass tourism, consumers hope to bring cultural and creative derivatives to relatives and friends with cultural specificity and story emotion. At present, there are many kinds of tourism products in the Forbidden City, but there are very few products that can really meet the needs of mass consumption. Under such an opportunity, the Forbidden City hopes to work with Rococo cultural and creative design team to innovate and develop cultural and creative IP symbols exclusive to the Forbidden City and cultural and creative derivatives in line with modern consumer aesthetics.

Through the previous field investigation and visit to the Forbidden City and the analysis of the portraits of tourists, the Rococo people sorted out the products of the Forbidden City, integrated and summarized the collections, and used the CBD model to create people through 400 designers in the group. After 52 days, 17 themes and more than 800 products were developed and designed. The Forbidden City Baizi series was born in this way.

The Dingyao Haier Pillow, which is now in the Wenhua Hall of the Palace Museum, is rated as one of the treasures of the nine towns. This is a pillow, but its image is a plain and smooth child, and the child's back is used as a pillow. The child lay down on the bed, with his arms around his head, holding a hydrangea in his right hand, crossing his feet and kicking his legs on the bed. The child is wearing a long waistcoat with a pattern printed on the lower part of the long coat. Embossed patterns on the edge of the bed. The pillow body glaze is yellow teeth, the bottom is a plain fetus, and there are two holes. This child pillow is beautifully molded, with lively and leisurely characters. It is a treasure in ancient Chinese porcelain. Use modern design techniques to abstract the child pillow into incense utensils and tea sets.

Through artistic re-creation, combined with tea ceremony and incense ceremony aesthetics, the Forbidden City Baizi series is presented in modern artistic language, and the treasure of the country is designed as a child pillow beam pot and child pillow incense burner series products. As a high-end national gift, it spreads Chinese culture and enhances exchanges with distinguished guests and foreign guests. It is a collection and practical artwork. We take the inheritance of Chinese culture as our own responsibility, use our own design strength, and constantly explore the treasures of Chinese art, so that it can shine more brilliantly in the new era.

Cultural and creative products of the Forbidden City,Cultural and creative products,Cultural and creative gift design,
Cultural and creative products of the Forbidden City,Cultural and creative products,Cultural and creative gift design,
Cultural and creative products of the Forbidden City,Cultural and creative products,Cultural and creative gift design,
Cultural and creative products of the Forbidden City,Cultural and creative products,Cultural and creative gift design,
Cultural and creative products of the Forbidden City,Cultural and creative products,Cultural and creative gift design,
Cultural and creative products of the Forbidden City,Cultural and creative products,Cultural and creative gift design,
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Comment Board (10)

航海家 2021-05-21
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A little stiff

个一 2021-02-26
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I was stunned

Hanana 2020-03-24
Reply

Inside what... Plus, children are really better than not...

蛮五 2019-11-09
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The children lying down are more interesting, but they are a little worse on the tea set.

蛮五 2019-11-09
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The interest is not enough, and the artistic conception is not reached. It may be better to separate
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CIPP 2019-11-08
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This picture is really a little burnt

设计半桶 2019-11-08
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Ha, ha, ha, the shape of the child pillow is very cute.

佐佐 2019-11-08
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The resolution of the picture is so low

~阿笨猫~ 2019-11-08
Reply

It's okay

于沫 2019-11-08
Reply

Several books are all in the image of hydrogen head handle replaced by small pillow. Although they are also good-looking, their creativity seems to be somewhat single.

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