Square inch kitchen, gather fireworks
Chai, rice, oil and salt, transpiration and happiness
Driven by the brand mission of "for the happiness of hundreds of millions of families"
In 2022, Fang Taixin Terminal SI came out

Sketch Quality with Oriental Life Aesthetics
With a happy kitchen scene glow with ideal
Highlighting Innovation with Intelligent Technology Experience
Exploring Empowerment Value with Extreme Performance
-"Fang Tai 2022 New Terminal 」
Leading China's Kitchen and Electricity Retail Terminal Reform Again

Customer Service: Fangtai Group
Service Team: Rhett Design Space
Service content: new terminal image design, model store landing, KA channel design, manual specification formulation, one store, one design
Service hours: 2022

* The project won the 2022 American Muse Design Award and Gold Award

Fang Tai 2022 the new terminal to absorb the essence of the main schools in the pedigree of Chinese aesthetic thought, and activate and integrate the beauty of "neutralization" of Confucianism and the beauty of "emptiness" of Zen with modernist design techniques.

On the front and side facades of the space, Fang Taihong flowed impressively under the LOGO logo, and was set up on both sides of the door head with the brand interpretation picture to highlight Fang Taihong's brand details and high-end tone.

Inside the space, black, white and gray are the color tone of the internal space, calm and elegant. The natural landscape picture is distant and silent, and the floral ornaments that infiltrate the East are reflected before and after, and it is elegant and interesting.

The space as a whole presents an axisymmetric layout, combined with the concave-convex design technique of the cabinet body, to enhance the spatial level, to see the orderly, smooth visual experience journey throughout.

High-grade stainless steel plate, light lens surface glass and other multi-material, harmonious contrast under the comfortable lighting to remove general lighting, rich and delicate texture, creating a "near but not floating, far but not endless" space texture.

Outside of sight, the beauty of sound, smell and taste permeates the whole field lazily, attracting people to linger and stop at relaxation.

Fang Tai 2022 the new terminal to internalize the "Happy Kitchen Concept" into the space and carefully integrate it into three types of kitchen experience scenes to interpret the happy kitchen stories of contemporary Chinese families in different life cycles. At the level of space efficiency, the independent setting of the experience scene also effectively expands the space vision and satisfies the interactive experience of multiple people.

Happiness is written as "one room, two people, three meals, four seasons"

Happiness intersects with the relaxation of "after work" and "after school"

Happiness is fixed as a warm picture carved with "companionship"

The space team will deeply implant digital interactive technology into Fangtai 2022's new terminal, and create a surround product marketing experience through intelligent control technology and acoustic and photoelectric media devices.

Fang Tai 2022's new terminal implements the principle of "scene first, category later". The overall moving line is based on the direction of the master's flow, connecting the complete sales area of "scene peripheral selection" and the matching sales area of "integrated cooking center dishwasher" to efficiently release the space sales potential through customized design of product sets.

Full modular construction ideas, can save resources at the same time to help the store quickly lay, to achieve cost reduction and efficiency.