Candy packaging design is an art that integrates vision, touch and taste to bring a pleasant experience to consumers. In today's competitive market, the importance of candy packaging design is self-evident. An attractive candy packaging can not only improve the competitiveness of products, but also enhance the brand image, thus bringing higher market share for enterprises.

Color matching: Color is the most intuitive element in packaging design, which can trigger consumers' desire to buy. Candy packaging should choose bright and bright colors to reflect the sweet and happy atmosphere of candy.

2. Pattern design: candy packaging patterns should be consistent with the characteristics of the product, such as children's candy can use cartoon images, animal elements, etc., so that the packaging more interesting.

3. Material selection: candy packaging materials should be environmentally friendly, safe, easy to degrade and other characteristics, while taking into account the beauty and practicality.

4. Text expression: The text on the packaging should be concise and clear, highlighting the selling points of the product, such as ingredients, shelf life, place of production, etc.