The customer is an Internet content social platform, with picture social as the core, and needs a terminal for the production and offline experience of picture social on the connection line. Therefore, it is necessary to develop a terminal device that represents the in brand image, has design differentiation, is convenient for transportation and installation, is convenient for user interaction, attracts attention and is cost-controllable. Customers do not have the ability to make hardware products. They have a 1.0 version of ODM products and need to do new iterations, but they do not know where to start.

after thoroughly communicating with the in team, the rococo team conducted follow-up user cognition analysis, scenario analysis, user experience analysis, and product operation and maintenance pain point analysis. At the same time, combined with the horizontal design research and design trend analysis of similar competing products, the value point, framework, experience, function, structure, shape and color of the product are finally determined. In the sketch stage, we brainstorm many times to consider different stacks, different scenes, and different combinations, and finally evaluate a suitable solution.

1. Strengthen the visual cognition of in brand;

2. Modular design to reduce the difficulty of operation and maintenance;

3, user experience analysis, determine the optimal hardware stacking method;

Through careful and effective user research, design and analysis, ensure the accuracy of the user's logical process in the use process. Grasp the balance of business objectives, brand value, user's mind, product experience and technology production, and create the most suitable offline terminal equipment for in.