"Daming Mountain" is located in the green sea and green mountains at the junction of Zhejiang and Anhui, with an average elevation of about 1200 meters and a terrain elevation difference of more than 1,000 meters. It is a national scenic spot and a 4A scenic spot in China. With its beautiful landscape and Wan Songling Ski Resort, it has become a popular destination for tours around Jiangsu, Zhejiang and Shanghai.

In 2021, Rhett Design was invited to create a brand-new logo and IP image for Daming Mountain Scenic Area, laying the foundation for subsequent brand upgrading. In 2023, Rhett Design was invited again to communicate and collide with the scenic spot, with the common goal of helping the scenic spot to realize brand rejuvenation and find a new growth curve, helping to upgrade Daming Mountain from a single local scenic spot to a comprehensive cultural and tourism brand, and creating a brand-new paradise sub-brand for Daming Mountain.

Customer Service: Daming Mountain Scenic Area
Service Team: Red Design Brand
Service content: brand design case
Service time: 2023

· "see the mountain" "play the mountain" comprehensive upgrade, bring immersive outdoor adventure experience, cultivate the second growth curve of scenic spots
Anchor "brand positioning" "brand expression" "brand architecture" three key dimensions, in-depth combing of brand assets, shaping a new paradise sub-brand
Relying on the brand-new paradise sub-brand, it has leapt from a single local scenic spot to a comprehensive brand of new cultural tourism.

/Design for one, the achievement of China to create the core value chain