Under the circumstances of national and local government policy-driven and urgent demand for localization, diversification and globalization of high-end equipment, the future competition in the intelligent manufacturing industry is reflected in the competition of domestic and foreign enterprises, which is the core value chain competition of enterprises around market, technology and users, and is essentially the competition of strategic products of enterprises. Market scale, technological innovation, perfect systematic construction and extreme user experience will become the key elements of global competition.

Based on the service experience of many benchmarking enterprises in China, Ryder Design has transferred the product design thinking of high-end household appliances to the intelligent manufacturing industry, and has given four solutions for design innovation to win the brand and global competition of China's intelligent manufacturing based on the core value chain competition elements of the three major enterprises: users, technology and market:

"Where rice is husked and hulled", the husking machine occupies an important position in the grain processing industry. However, most of the products of the same category show the homogenization phenomenon of heavy volume and leakage of important parts. In order to further build the unity of the internal and external image of the product, Reid Design cuts into the three dimensions of product form, product image identification and product color designed by PI (Product Image Identification System), adopts the interspersing and cutting design scheme of simple form, integrates strong identification features, shapes a new form of husking machine, and creates advantages for the global competition of traditional manufacturing equipment.

In the design of the main body of the equipment, the use of space in the architectural design of the composite and segmentation design techniques, the whole machine is simplified into 31 groups of blocks, different parts of mutual penetration, mutual transformation, and thus the formation of simple body interpenetration and cutting, effectively solve the problem of complex product appearance, to achieve the traditional industrial products de-equipment management.

The whole adopts the right-angle cube language symbol, integrates the power department and the shelling department into the main body of the whole product, and combines aesthetics and performance, elements and components to obtain a balanced aesthetic feeling. The English logo of the side access panel adopts straight and hard strokes, echoing the right-angle rectangular elements of the fuselage, forming a continuous and unified visual image of the product.

The complicated operation buttons are assembled on the acrylic screen with a large slope of the waterfall to visually enhance the effect of the operation screen and make the product more scientific and technological. At the same time, the top light belt shows that the running state of the equipment can be clearly perceived, which is convenient for the operator to assist the intelligent control system of the equipment in a timely manner.

The main body of the husking machine adopts the white and green color that implies the natural health of grain, while reducing the green saturation to enhance the sense of high-level, reducing the brightness to enhance the sense of stability of mechanical products. The main color of white and green continues to the application of various products of the Grain Industry Group. The internal quality image and the external visual image form a unity, giving a second new life to the brand reshaping.

Most of the common hydrogenation machines on the market are consistent with the appearance of the tanker, and the product form is relatively single. Reid design breaks the original design idea of hydrogen hydrogenation machine, adopts the split and integrated design scheme, and designs the first split hydrogenation machine, highlighting the differentiated characteristics of hydrogen energy as clean energy, and leading the innovation of hydrogen energy product design.

Based on ergonomic principles, the design team adjusted the height of the hydrogenation machine screen, operating table and hydrogenation gun many times, so that staff of different heights can easily operate. And the printing outlet is shifted to the middle position of the cylinder, which is convenient to print at the same time during left and right double-sided operation, thus optimizing the working line and operation process, saving the installation number of printers and reducing the waste of resources to a certain extent.

Under the European energy crisis, the energy storage industry, especially the household storage industry for household energy storage, has seen rapid development, driven by rising overseas electricity costs and policies such as tax breaks or direct subsidies in various countries. In the face of the 100 billion-level energy storage blue ocean market, Chinese brands have accelerated the process of going to sea and competing for overseas markets. Based on this, Rhett Design designed the first household energy storage system for Wanxiang, anchored the positioning of high-end energy storage products, empowered household energy storage product innovation with the design idea of "unique, advanced and leading" home appliance products, and helped Wanxiang seize the trillion-dollar energy storage blue ocean market.

Energy storage products on the market tend to follow the basic shape of industrial equipment, with strong functional sense and relatively weak aesthetics. In order to break this situation, the design team extracted star ring elements from the vast space and applied them to the visual focus of the product-the top of the circular screen, with ring-shaped breathing lights, to show the sense of technology and professionalism of high-end household energy storage products in one breath and one suction. The product symbol of the iconic star ring not only gives the product a unique visual imprint, but also provides more possibilities for the brand's subsequent development of serialized energy storage and inverter products.

Combined with the aesthetic of products in European and American markets, the minimalist geometric shape is selected to match the top and bottom around the cut corners, the neat lines are matched with the restrained surface characteristics, and the rational aesthetics is revealed in the silent place.

Considering the differentiated power storage needs of different families, the stacked design is adopted to modularize the batteries. Users can randomly combine 2 to 6 according to their own needs to complete the power storage from 5.7kW · h to 17.22kW · h.

The modular design of the battery also facilitates the production, transportation, installation and disassembly of the product, which reduces the production cost to a certain extent. In terms of structure, the design team will set the universal intelligent system and safety protection device on the top of the product, so that the product can respond in time in case of emergency.

Using the geometric segmentation method of plane composition, the extremely simple vertical and horizontal lines organically divide the whole front, creating a surface art with great balance and tension, which is harmonious and full of aesthetic feeling in order and reason, and increasing the formation of product artistic feeling different from the visual language of the same category.

The design team takes into account both functionality and aesthetics in the shell design, and uses sheet metal bending to form a through-type shell shape, which has stronger integrity and reduces material procurement. The hidden exposed interfaces of plastic parts on both sides make the whole more concise, and handles are added on both sides of the fuselage to facilitate handling, thus forming a complete safety protection measure.

Ailuo orange, which originates from the brand LOGO, forms a visual difference with a group of black or Milky White industry colors. At the same time, the user's visual center is focused on the display interface by using eye-catching high-saturation colors, and the brand symbol is continued through low-cost but efficient and intuitive silk screen printing to enhance the identification of products.

Rhett designs and refines the brand keywords of "science and technology, intelligence" of Sanhua. In the appearance and modeling of the water pump, it adopts a shield type that breaks through boldly and does not rigidly adhere to the traditional shape. It uses the strong and durable semantics of the shield body, supplemented by the rich groove line processing at the top, to create a modeling feature with strong performance of the intelligent hot water circulating pump, which is differentiated from products of the same category.

The panel body presents a fine frosted texture, while extending to the pump body, enhancing professionalism while having a sense of convergence and integration. Many details of the pump body are carefully polished, such as the perforated design of the heat sink, the line matrix decoration of the pump body, etc., to increase the dynamic and durable styling, and to establish the tone for the continuation of family products.

The control panel as a whole uses the futuristic "blue and black", and the product information, warning signs, control buttons and other elements of the orderly modular layout, product information is more hierarchical and readable, highlighting the sense of modern technology, enhance visual impact. At the same time, the large-size control panel effectively guides the operator's line of sight, and can perceive its working state at any time without approaching observation.

Based on the 180-degree panoramic shooting requirements of the scene, the Rhett design team adjusted the distance between the two cameras to the extreme on the premise of ensuring that the shooting quality would not be affected, which perfectly solved the problems that the original system could only shoot in front, needed to manually adjust the viewing angle, and had blind spots and inconsistent viewing angles. Subsequently, a 360 front and rear lens upgrade style was designed for it, which improved the smoothness and integrity of shooting, effectively avoided piercing the lens, and reduced manual operation steps.

Reid Design has insight into VR cameras mainly used for data or material collection. Consumer groups have gradually expanded from professional data suppliers to individuals for their own use of scenes. The first product design has kept the structure lightweight and implemented, fully considering the space utilization rate when assembling electrical devices, reducing the volume while meeting the requirements of cost reduction and mass production. The following two products continue the ultra-precision structure, equipped with customized compact optical original, so that individual users can also easily shoot to meet the needs of different scenes.

Structural design plays a key role when the customer's functional needs take precedence over appearance. The structural design is based on the established principle scheme, comprehensive cost-effectiveness and user experience and other factors, to complete the specific product structure diagram of the whole machine, the excellent software and hardware and R & D and other technical advantages into competitive new products, to help customers to obtain market share and profits.

The photovoltaic optimizer gateway, that is, the signal receiver connecting the photovoltaic power optimizer and the intelligent monitoring system in the photovoltaic intelligent operation and maintenance system, prevents signal interference and anti-ultraviolet rays, and needs stable signal collection and transmission capabilities. In addition to the special requirements for outdoor use of gateway components, IP67 grade waterproof interface and sealing ring are selected on the material to meet the standards of aging resistance, anti-exposure and waterproof.