Project Background]
💡The world-renowned enterprise management cloud SaaS company [Kingdee], guided by the philosophy of customer first and struggle-oriented, provides efficient enterprise management solutions for 700W enterprises around the world, and promotes the digital development of China's new economy and world-class manufacturing enterprises.
🏆As a national high-tech enterprise, it has been ranked first in China's SaaS ERP market share, first in the Gartner's high-productivity aPaaS platform, and the world's top ten for many years.

📍Rhett designed a concept scheme of 1400 ㎡ enterprise exhibition hall for "Kingdee", integrating digital ecological perception and enterprise core competence display.
👫🏻Build future social and technological experience scenes with customers, so that they can appreciate Kingdee's forward-looking concept and feel the sustainable development of corporate governance of "digital technology humanistic feelings.

project information]
Customer Service: Kingdee
Service Team: Rhett Design Space
Service content: case planning | space design | exhibition | multimedia development
Service time: January-June 2024

Project Objectives]
✨Highlight 1
Delivering corporate mission, highlighting technology excellence
To "the light of vision" to compose the story of world-class enterprises

Taking Kingdee's mission of "serving the enterprise wholeheartedly and growing together with users all over the world" as the source point, it extracts the spiritual core of "unlimited innovation and customer first" and defines "light of vision" as the narrative theme.
◎ Like light, it radiates around with customers as the center, tells the common development road of Kingdee, the country and the industry, presents the collision of science and technology and humanities, and conveys the enterprise's forward-looking science and technology mark.

✨Highlights 2
Deconstructing Brand Gene, Deducting Chinese Philosophy
"Super Scene" to freeze the imprint of enterprise number governance

◎ Extract the kingdee visual symbol-circular lattice and butterfly (wing) elements, and flexibly use the circular arc shape in the overall space layout to break the block fragmentation limit of the original space.
The circular layout round the "initial heart", "common development with the industry" "sky platform" "China management model" and other chapters such as butterfly wing dot matrix distribution, meaning from the "heart", to expand the "same frequency resonance with the country" development picture.
◎ The connection between the end hall "Central Management Mode" and the preface hall echoes the beginning and the end of the enterprise service, strengthens the interviewer's deep cognition and sense of trust to the enterprise, and forms a perfect closed loop of spatial narrative at the same time.

✨Highlight 3
Extreme Immersive Experience, Constructing Multi-dimensional Space Perception
Creating Innovative Ecological Atmosphere with "Science and Technology Aesthetics"

◎ to "minimalist technology" aesthetic presentation, with special texture materials, the interpretation of the enterprise's professional and cutting-edge sense.
◎ With full-contact MOT design, the concept of coherent journey is interpreted to form a migration line with audio-visual resonance and scene blending.
◎ Equipped with intelligent interaction and data visualization platform, Kingdee big data and cloud technology modules are displayed through immersive experience of multi-dimensional senses, explaining the charm of science and technology, and at the same time amplifying the viewer's emotional experience perception, making the concept of "digital governance" more concrete and enhancing customers' cognition and trust in products.

* The above content is only shown in the concept scheme.