In recent years, storage boxes have become a very large category in domestic e-commerce channels. Its shipments have increased year by year, but the subsequent low-price competition has become increasingly fierce. False and vague publicity has also led to consumers. Unable to choose the right product. The customer of this cooperation with Ming Rui is a manufacturing factory specializing in the production of plastic storage boxes, which has been exporting high-quality storage boxes for the global market and brands for more than ten years. In today's increasingly upgraded consumption, how to tap product differentiation and further enhance product strength has become their most urgent need.

in view of customer needs, Ming Rui designers have observed that the traditional storage box technology is very mature, and there are many kinds of manufacturers and products, but most of them are similar in appearance and lack recognition and memory points. The traditional storage box has simple structure, single function, almost no patented technology, no barriers, and is easy to be copied. For e-commerce channels, users often buy multiple storage boxes at one time, but because of the large size, freight costs are very high. If there is no storage advantage, the terminal price will have no advantage.

through market research and analysis, combined with customer situation and user needs, the designers of Octavia design have decided to cut into the design from three aspects: usage mode, box volume and patented technology after several rounds of concept discussion. They give the new product unique visual features in the design language, and at the same time, they also retain the high degree of compatibility between the overall style and the home environment.

innovative knob locking structure, through the rotation to achieve the storage box opening and closing, greatly enhance the comfort and convenience. At the same time, the knob-type locking structure is also different from the traditional storage box and becomes the label of this series of products. This structural design has also won a utility model patent!

the storage box can be folded, and the small volume after folding can save the logistics cost of e-commerce. In addition, users can choose to fold and unfold according to the volume of articles. After folding, the box body is only 15.8cm high, which is convenient to put into the bed bottom or the gap of wardrobe, thus making maximum use of space.

located in the middle of the storage box mothballs storage area, to avoid the trouble of looking for mothballs in the coming year, of course, in addition to mothballs, you can also put a sachet inside, aromatherapy, so that you can store the items full of aroma.

how to break through and make innovations in a mature product field? study user pain points, use their own cross-domain experience advantages, find opportunities, and form differentiated designs. While making the products more coordinated and convenient, it also gives strong visual symbols and supports its development into a unique series of products, realizing the sustainability of new products and greatly enhancing the value of investment in this project.

adhere to the innovation and breakthrough of product design, from unknown details to explore inspiration and change, Ming Rui design has been on the road.