Project Description: After the explosive jovs depilator in 2020, Jiji Zou Industrial Design accepted the entrustment of domestic beauty instrument brand showyoung to create a depilator completely different from the competing products in the market. Jiji Zou Industrial Design starts from the pain point that "the depilator in the market cannot be disinfected, which is easy to cause cross infection and folliculitis", and brings a sterilizable depilator to the showyoung. Service items: brand whole case I design research I product design I structural design I brand planning I visual communication I packaging design I commercial photography I video animation

Product introduction: SHOWYOUNG aurora depilator, a medical and American depilator. In appearance, the product adopts intelligent design language, aurora color is matched with all-aluminum body, and the top is equipped with interactive LED display screen, which is full of science and technology. Functionally, the product can realize one-machine removal of the whole body, and also has SR skin rejuvenation function. On this basis, the functions of automatic disinfection, sapphire painless hair removal, one-button skin measurement and the like are set according to the standard of medical and American hair removal. The product adopts precise pulsed light, intercepts effective pulsed light in 590nm-1100nm band, acts on hair follicles accurately, and is matched with a single 4J/c㎡ optical density, continuous high-energy output, and hair removal is more precise. The product is currently the only one-piece hair removal instrument with disinfection function on the market. When plugged in, UV automatic disinfection can be realized by rotating the light outlet inward, which can effectively avoid skin problems such as cross infection and folliculitis, and can be safely removed in privacy. The light outlet uses sapphire freezing point painless technology, so there is no need to worry about burning the skin. Relying on the 8.5 million real skin databases and artificial intelligence and Internet of Things technologies reserved by the Group, SHOWYOUNG aurora depilator can realize one-button skin measurement without comparing skin color cards, which is especially suitable for depilating small white. More efficient, safer and smarter, it is a medical beauty depilator that can be used privately and safely.

At the beginning of the product definition, Jiji Zou Industrial Design defined three major functions (depilation, disinfection and rejuvenation) and six selling points (precise pulsed light cleaning and disinfection sapphire painless intelligent skin measurement led touch SR skin rejuvenation) for this product from the perspective of consumers. According to the function and selling point, it brings a brand-new appearance design to the product. The product innovatively adopts aurora color matching and metal appearance, and adds intelligent touch operation mode to bring full of intelligence. Sydney, the queen of goods, even calls this depilator "the coolest depilator".

From the perspective of marketing, Jiji Zou Industrial Design has designed unique packaging for products. The unique lifting design and medical aesthetic consumable packaging make this product highly recognizable.

All the visual images currently displayed by the Showyoung depilator are designed and created by Jiji Zou Industry. In view of the different selling points conveyed by different e-commerce detail pages, Jiji Zou Industrial Design has brought multiple sets of commercial photography of different styles to showyoung. From script conception to landing realization, video animation is also completed by Jiji Zou Industrial Design.

Video animation, go back to the beginning to see.
Commercial photography is a picture of the whole article. (Except some of the 3D renderings we do)

At the same time, Jiji Zou Industrial Design also planned brand activities for the release of showyoung depilator.