In 2022, Rhett Design and Song Yun Culture's representative brand Shanwaishan created the "All Things Blessed Crisp · Tea Pastry Gift Box 」
Starting with the modeling structure and visual communication of product packaging, we will dig deep into Song Yun culture.
Relying on the Chinese-style flower window to the extension of the image of the national style, the re-creation of the tea-fragrant gift to the Song Yunya event
The externalization of the traditional Chinese cultural implication of "food as a gift" helps the brand to spread its cultural value.
So as to establish brand barriers and occupy the minds of users in the white-hot Boxing market.

Client: Shanwaishan
Designer: Reid Design, Shanwaishan

* Part of the picture material in this article comes from the mountain outside the mountain.

/Super Design Triggers Business Future

# Flower-shaped gift box with cultural imagery

Different from the market common square, round shape gift box type
Inspired by the food culture and traditional architecture of the Song Dynasty, the flower-shaped symbols derived from the Southern Song Dynasty's gold-inlaid engraved silver pots and traditional Chinese-style windows are used.
Outline the artistic conception of Song Yun, empower product identification, and create a "first glance" shelf advantage.

# Excellent craftsmanship, clear high-end positioning

Matte micro-arc box surface with metal stamping process
The exclusive logo of the brand is branded in the middle in the form of a concave classic flower seal.
In the details, the performance hierarchy and refinement
Explain the quality style of products and the ingenuity tradition of brands.

# Welcome the new style of national style, link the current mood

Absorbing the essence of tea drinking culture in the Song Dynasty, the four tea-fragrant and elegant things of "grinding tea, ordering tea, tea-making, tea-tasting"
Presentation in the form of artistic abstract modern illustrations
Simulate the blooming state of the stamens, and spread around the brand logo seal in the middle of the lid.

# Beautiful wishes are contained in all kinds of colors, reposing the meaning of wedding gifts

In the traditional Chinese color symbol system, crimson and yellow with auspicious meanings
Interwoven with each other, point-dyed box face, full of Boxing's "joy 」
With the symbol of new and beautiful flower box shape set off each other

Disassemble and refine the usage scenarios of visitors, gifts, enjoyment, etc.
The outside of the box is tied with a simple and natural string strap to enhance the sense of ritual when opening the box.
Large capacity iron box set to meet repeated use
Consistent with the concept of environmental protection, set fun, ornamental, reuse value in one.
Sustained release of brand vitality