At the end of September, the Hangzhou Asian Games came as promised,
the theme of the opening ceremony was "the tide of asia,
Uncover the new era of China and Asia, the world blend agitation,
A new chapter rushing forward like a wave,

The current surging tide of the times will push us to the distance we have never set foot in.
"Ride the Wind and the Waves" is also the key word of Rhett Design's third quarter quarterly:
Smart medical wave, green design wave, AI design innovation wave......
Continuous insight into the changes of the times, technology, society and users,
Rhett design to "product, space, brand" design as a compass,
Leading the new direction of China's design and opening up the regenerative future of "design + business.

/Design for one, the achievement of China to create the core value chain.

In the public perception, structural design is often located in the next step of the design in the product development chain-that is, to complete the specific product structure diagram according to the determined design scheme to achieve the required appearance and function of the product. It is true that the primary goal of structural design is to complete the structural design and ensure the functional realization of the product according to the design scheme. In addition, structural design can play a greater value in the process of product research and development-through the synchronous start of structural design and appearance design, product innovation is jointly completed, and the product design scheme is finally completed with high reduction degree, high efficiency and high landing, which can minimize the cost of product research and development.

Over the past 24 years, Rhett Design has a wealth of successful experience in the whole process of product development from 0 to 1, and has polished a "structural design team" led by a senior engineer who has been in the industry for 28 years to efficiently cooperate with product design team members and escort product development. So far, the structural design team has successively completed the structural design of products such as Zhijiang Laboratory Intelligent Robot, Zhijiang Laboratory Intelligent Low-altitude Manned Aircraft, Shunyu VR Intelligent Glasses, Shunyu AR Intelligent Glasses, Linehaith Near-infrared Light Therapy Helmet, and Infant Monitor.

This year, we are once again invited to create "Fangtai Integrated Cooking Center Y Series" for Fangtai Group's innovation 」. During the three-month research process, the design team found that as open kitchens become more common and kitchen electrical products become more abundant, modern kitchen space is squeezed, and higher requirements are put forward for kitchen electrical products. How to liberate the kitchen space and build a sense of order in the kitchen? The design team broke the problem with the concealment design idea-to innovate the inherent form of the European-style range hood, to solve the contradiction between the operating space and the smoke exhaust effect with the lifting and low suction design, so that the net suction and the whole embedding can be achieved, and the omnipotence and professionalism can be combined to create a kitchen aesthetic space with a sense of order.

In order to further satisfy the pursuit of new urban chefs for the sense of cooking ceremony and the value of the kitchen, this year we have created a theme tool for Carter Mark innovation-Venus series tools. The design team draws on the fashionable shell and pearl elements in light luxury jewelry, and innovatively designs elegant shell-shaped knife holder and minimalist pearl-shaped knife. The combination of elegant shell and whisky white blade subverts the appearance of conventional knives, making fashion and delicacy synonymous with the new generation of Yan-value kitchens.

Based on the brand connotation of "exquisite life, extraordinary love", the space as a whole sets off the space tonality of high-grade exquisite and soft art through arc-shaped ceiling elements and line cutting techniques, echoing the tonality of Casarte brand. Arc shape ceiling fusion starry sky elements quietly spread on the roof, from the window to the store interior center, to "flowers" as the theme of the art installation throughout, for the entire space superimposed a multi-level art atmosphere.

Taking the "climber" brand spirit of COLMO as the starting point, the overall design style of the space echoes the tone of the COLMO brand, adopts the black, white and gray system, the entrance brand tone area of the exhibition hall, takes the main vision of the COLMO brand "MONT BLANC" as the inspiration, combines the modern, abstract and geometric transparent glass pyramid device, and cooperates with the application of lighting, highlighting the brand essence and technological attributes of COLMO.

From the terminal form of "sales field" to "experience field", from the product line of "conventional type" to "professional type", from the sales logic of "talking about the system" to "talking about the plan"... By reconstructing the visual marketing order and planning a brand-new terminal consumption journey, "Supor Integrated Kitchen SI" takes the warm and quality living kitchen experience space as the carrier, through the concrete "smart integrated kitchen" experience scene, to convey Supor brand value to consumers.

Based on the semantic connotation of the brand name "Haihong", "Haihong Blue" is used as the brand color to give people a flexible and clear perception. Combining the attributes of the textile industry with the characteristics of fabric products, taking the longitudinal and transverse threads of the fabric "warp and weft" as inspiration, the "H" in the English HAIHONG is integrated with the woven shape of the fabric for LOGO design, forming an exclusive symbol implanted into the brand vision. While establishing the visual association of the textile industry, the exclusive imprint of the Haihong brand is melted and cast.