With the infinite "internal volume" of AI algorithms and intelligent parameters, the problems of the development of the smart home industry are gradually emerging-the technical "volume" is fierce, but the user experience is becoming more and more "indifferent", and users lack perception of the value of products with smaller and smaller differences.

As a result, some whole-house smart home & home appliance brands have begun to further explore the global business model, not only pulling the online determined traffic to the offline, but also developing channels for offline experience to feed back online sales, creating a platform for users' perception of product value, fully linking online and offline business scenarios, providing "one-stop smart home" solutions, and enhancing the emotional resonance between brands and users, committed to becoming a "smart home preference" for better understanding users ".

Because the terminal store can provide more intuitive and professional product display, experience service and future home scene, it has become the commodity experience and trading place closest to consumers.

The core of the extreme smart home retail began to shift from selling goods to consumers to serving consumers, which is the reconstruction of people, goods and markets.

That is, the brand provides consumers with a platform for convenient feelings, and uses the ultimate experience space as a carrier to convey the unique value of the brand, allowing consumers to obtain a more immersive experience through real scenes and professional services, understand product advantages, shape brand potential, and enhance consumers' purchase Confidence and satisfaction.

The offline experience space of smart home should take the enhancement of user experience as the design origin, emphasize its own unique visual symbol language, and attach importance to the display of high-end multi-scene, the design of the system and the interactive dialogue with users.

In the process of cooperation with many leading brands in the industry, Reid Design advocates that the traditional retail field should be built into the front position of direct contact between enterprises and consumers, so that consumers can quickly perceive the advantages of products and trigger their purchase desire, build a panoramic intelligent space integrating the strength of enterprises and the display of high-tech intelligent products, and enhance the differentiated competitive advantages of brands.

Based on the research on the development trend of the smart home industry and the characteristics of younger users, Rhett Design focuses on the innovation of brand experience scenes, takes brand narrative as the starting point and MOT management as the starting point to build an "ideal space for future human settlements" that integrates rational artistic aesthetics, exclusive service experience, deep social functions and smart home solutions, and gets through the whole link of "dissemination-store entry-transformation-retention-recommend, gather the increasingly young elite user circle, the first to start the whole house smart home in the user scene era of commercial space model exploration.

Reid Design takes humanistic care and user's intelligent in-depth experience as the starting point, deeply analyzes the operation principle of intelligent home appliances, follows the concept of "integrated design and one-stop matching", integrates the concept of intelligent home brand into the immersive experience space of future life, and creates an intelligent home ecological experience center. At the same time, the key decision-making moment of "MOT" is skillfully created, the real operation scene of the whole house intelligent ecosystem is restored, the complexity is simplified, the space design is given greater inclusiveness and unique personality, and the super experience of the brand can reach the user's mind with one touch.

At the beginning of the field, the brand AI image, as a space leader, leads users to open the "super sense" time and space journey of the future smart home. With the help of the design language of virtual reality and cutting-edge immersion, it integrates the perception of future home life and the intelligent ecological display of the whole house, deduces the insight and exploration of the future intelligent life of "avant-garde science and technology humanistic protection", and conveys the beautiful picture of the future intelligent living life to users.

Transform complex technologies into interactive games, deduce AI technology and cloud technology modules through media such as video and audio for interactive experience, create a diversified social space, enhance users' sensory impression, and enhance the immersion experience of intelligent ecology. At the same time, the structure extends inward, through the volume and material pull up the spatial texture, enlarge the user's emotional experience value, so that the "future wisdom" concept more concrete.

At the same time, anchor different needs of smart home user groups, set up bedrooms, kitchens, cinemas and other multi-immersive scenes, products in the form of a combination of presentation, staggered to create a vivid smart life field. Through the dynamic planning of "brand cognition-technology perception-product power presentation-community negotiation", step by step, orderly progression, gradually enlarge the value of users' emotional experience, make the concept of "intelligence" more specific image, and arouse users' expectation and yearning.

The overall spatial layout flexibly uses the arc shape, combined with personalized voice interaction, to enhance the user's emotional experience through emotional scenes. While creating a "warm" atmosphere, it highlights the sense of high-end future, echoes the futuristic design concept of "warm technology", and builds an exclusive social space for users.

AI voice assistant personalized customization, to provide users with "emotional value"

With the goal of achieving the best commercial efficiency, Rhett Design launched the design of "User Super Experience Journey", created a Shopping Mall space with the theme of "AI Extremely Smart and Super Sense" for "AI Technology Home Appliance Brand" COLMO, and planned modules such as "Facade Attraction → Brand Tone → Scene Stimuition→ Super User Service" to restore the user's home scene dynamic line. Each "user scenario" is a product, which delivers a ubiquitous intelligent ecology through a complete functional module to improve users' expectations and purchase confidence in smart home products.

With "rational aesthetics" as the core, the geometric design style is extended, and the facade texture refers to the combination symbols between the contours of Mont Blanc, which conveys the brand essence of COLMO "born and extraordinary" and leads a new era of smart home aesthetics. AI technology is integrated into high-end household appliances. Through real-time super-sensory interconnection of different scenes such as porch, living room, kitchen and living room, AI technology household appliances with high-end quality and independent learning ability are brought to consumers, and high-end intelligent life solutions with full picture and scene are provided for global elite users.

AI super-sensory porch, taking into account the operation and reception function area and brand perception setting, skillfully integrates brand endorsement and intelligent products into the scene, and opens the intelligent door lock, that is, to open the journey of future intelligent life scene. Before consumers enter the main scene, they can have a preliminary perception of the whole house intelligence and COLMO in this area. Transparent window settings increase indoor transparency while increasing product exposure, enabling a shift from "low-frequency" hardware sales to "high-frequency" traffic entrances.

Light and shadow presentation of different modes of intelligent lighting

AI super-sense living room is different from the model exhibition of traditional stores. It also changes the layout of the original Shu Zhi living room. Its neat geometric lines extend the space vision and enhance the sense of openness. Through the control system, you can freely switch the viewing mode, adjust the light and temperature with one key, control the fan, audio, TV and other equipment, and enjoy the customized intelligent living experience.

Life is but 76000 meal, and every dinner deserves to be treated with care. The super-sense management of the cooking system, fresh storage system, clean system and micro-climate management system of "AI super-sense kitchen" provides an ideal field for every living family to "use fingertip magic and turn ingredients into delicious food.

In the scene of "AI Super Sense Kitchen", COLMO's whole-house products are perfectly integrated with the flexible and open intelligent system, transforming the cooking and dining atmosphere, and the tones of soft lights and spotlights give the space a strong appeal, highlighting the tonality and charm of high-end intelligent kitchen products.

Enter the tail hall of the smart space and usher in the product selection area with the most open and social interaction attributes throughout the store.

Italian minimalist aesthetic design, supplemented by warm lighting atmosphere, softens the rationality and rigidity of space. According to the different functional requirements of family life, the experience center is partitioned, and the orderly display of multiple sets of products can be used for users to compare and screen. Through the cooperation of different styles and colors, the rich hierarchy and high-end texture of intelligent products are presented in the progressive and interactive process.

Reid Design helps COLMO to establish a deep link between the brand and consumers, clearly presents the process flow and materials, shows the professionalism of the brand in the field of after-sales service, and stimulates the confidence and expectation of users to carry out customized intelligent life.

Driven by "brand narrative MOT management", the "U.SER working method" is constructed from the four innovative dimensions of user experience journey, community scene marketing, brand value communication and multi-channel strategy, providing brand terminals with a professional SI system full case of "strategy design and implementation standard", brand super experience store, brand innovation channel & flash space innovation. This time, the space team's whole-house smart home space design spans many fields in the industry such as smart home appliances, smart security, smart light sensing, etc., and has reached cooperation with the world's top 500 and industry benchmark enterprises to create an immersive whole-house smart home solution for target users.

We will continue to implement the "U.SER working method" to help smart home appliance brand build offline super experience space, and become the "smart home preference" that most understands users 」.