In 2021, as a "national industrial design center", Reid Design continued to use the power of innovation to drive the development of industry, commerce and society in the past year. We have summarized eight key words about design innovation for this year:

# Definition-Super Design Defines Business Future
Rhett Design in 202020to determine the "super design" as the core innovation strategy, 2021, we break through their own, a new definition of "product", "space" and "brand" three major design service sectors.

# Users-Focus on Creating Value for Customers and Users
In 2021, we attracted 40 of the world's top five top 100 customers and industry leaders, including old friends who have cooperated for many years, such as Fang Tai, Haier, Midea, Hisense, PetroChina, Tmall, and HKUST Xunfei, as well as TOP-level new partners in the industry such as Tomson Beijian, Li Ziqi, Catermark and Zhang Xiaoquan.

# Interest-Continue to seize the new consumer track
At a time when Z, which rejects public aesthetics and pursues self-expression, has become the mainstream, we have a deep insight into the consumption habits and aesthetic changes of young users, and accurately grasp the personalized needs of sub-groups such as pet madmen, beauty makeup experts, and national style lovers.

# Borders-Breaking Borders, Breaking Circles with Design
At the end of 2021, we joined forces with "Yongpu Coffee" and "Tencent Youtu Laboratory" to launch the 2022 ceremony-Ximao New Year BUFF limited joint coffee gift box.

# Scene-Showing China's Design Power
In March, it made its debut at the International Home Appliances and Consumer Electronics Expo AWE;
In June, he made his debut at the FBIF Food and Beverage Innovation Forum;
In September, it made its debut at the China Cross-border E-commerce Fair;
In October, he landed and participated in the 130th Canton Fair and ADM Asian Life Innovation Exhibition;
In the same month, the Red Design 2021 launch ceremony "Taste · Lai" was held ".

2021, we share many trends and concepts of Korean establishment and design on professional forums, industry summits, design open classes and other platforms-NetEase TALK, Wu Xiaobo Channel "Rise! New Chinese Products", National Fashion New Consumer Conference, ADM Asia Design Management Forum Opening Forum......

# Restraint-Insist on Leading Positive Design Value
As a national industrial design center, we know that design should assume industry responsibility and social responsibility, participate in and promote the solution of social problems, and play a positive guiding role in the industry.

# Present-Design Innovation, Inexhaustible Youth Power
In 2021, we were rated as "China's Top Ten Design Institutions", "2021 Gold Award Best Institution", "Intellectual Property Demonstration Excellent Enterprise", "Hangzhou Enterprise R & D Center", "Annual Design and Research Institute Key Project Research Unit"......

# Believe-Because believe, design starts from the unknown

In 2022, we will be brave and innovative, and use super design to fulfill the new mission of Rhett's design.
"" Design is one ", leading the progress of China's industrial design 」
We believe that although the process is still difficult, the design will eventually achieve the times!

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