Through the "super vision" strategy, Rhett Design and Brand has built an all-round and multi-dimensional brand vision system for the new brand of women's sports nutrition "Oxygen Picking" from 0 to 1, enhancing the brand's cohesion with the target circle, and helping "Oxygen Picking" to become an explosion once it is launched.
/Weekly single platform sales break 500
/Product sales break 1000 in 2 weeks
/Tmall section 38 protein powder category plus purchase list no. 3

Service Customer: Oxygen Picking
Service Team: Rhett Design Brand
Service Content: Brand Design Case
Brand LOGO Design | Brand VI Design | IP Image Strategy and Design | Packaging Strategy and Design

In the post-epidemic era, public health awareness is unprecedentedly high, and the domestic fitness boom is sweeping. In the expanding sports hobby crowd, women are becoming the main force of consumption in the sports market.

Oxygen FITFOCUS is a new domestic brand focusing on women's sports supplements, focusing on the needs of sports women. Its products include functional supplements, sports food, sports nutrition, etc. Currently, it has been listed as whey protein powder and L-carnitine sports drinks.

In order to seize the women's sports nutrition track, Rhett Design and Brand was invited to build brand assets from 0-1 to all-round, establish a brand identification system exclusive to pick up oxygen, and build a brand image that touches the minds of female consumers. Help pick-up oxygen in the product power and brand power under the dual blessing to shape the core competitive advantage, for the brand to quickly open up online and offline channels to empower.

Note: Part of the material comes from oxygen pickup

/Super Design Triggers Business Future

Based on the brand connotation of oxygen pickup, Rhett Design and Brand extracts the symbol "O" as the super symbol of oxygen pickup brand and integrates it into the English logo design of oxygen pickup. One big and one small "O" set off each other, which is a mimicry of atomic structure and a sense of technology living alone. Through the integration of elements, the team standardized the Chinese and English LOGO of Baoxian, and presented it in sans-serif fonts, which is modern, concise, highly recognizable and convenient for brands to use.

-- Shaping brand KOL, building brand sentiment--
Rhett Design Brand transforms brand propositions and product characteristics into an exclusive IP image with personality and emotion-picking up small oxygen, establishes the ideal projection of female consumers for a healthy and beautiful life, improves the communication and recognition of the oxygen-picking brand, and builds a healthy circle of oxygen-picking brand sports. While improving the brand identity of sports women in the new era, it also increases the attraction to potential users.

Rhett Design Brand transforms brand propositions and product characteristics into an exclusive IP image with personality and emotion-picking up small oxygen, establishes the ideal projection of female consumers for a healthy and beautiful life, improves the communication and recognition of the oxygen-picking brand, and builds a healthy circle of oxygen-picking brand sports. While improving the brand identity of sports women in the new era, it also increases the attraction to potential users.

Creating a sense of companionship of the brand is one of the original intentions of Rhett's design and brand to create a small oxygen exclusive expression package. The application of the exclusive expression package of pick-up small oxygen further connects the brand and consumers and consolidates the emotional link between the two. Media such as emoticons and stickers also have strong dissemination, which can help brand layout circle design and enhance users' sense of belonging.

-Customize exclusive colors and carve brand marks--
Based on the characteristics and brand positioning of the oxygen-picking brand, according to the IP image to specify the specific characteristics of the individual, Rhett design brand will be purple set as the exclusive color of the oxygen-picking brand communication.
Purple is a soft and rigid color. The use of purple runs through the logo design, IP image design, VI design and packaging design dimensions of oxygen picking, comprehensively interpreting the color memory of the unique oxygen picking brand and demonstrating advanced and profound brand tone.

-"Specialization & Fashion Sense" Packaging, Deducting Brand Essence--
Rhett's design brand adopts large quantitative packaging, with brand purple and small oxygen IP image illustrations, which not only continues the professional sense of category, but also spreads the charm of brand youth. This capture of the delicate balance between "specialization" and "fashion sense" separates oxygen collection from other functional products on the market and helps brands to create core differentiation.