Through the design strategy of "super scene", Rhett Design Space provides accurate and efficient space solutions for Combach's first offline terminal image, and also brings new thinking for more Internet brands to lay out offline retail channels.

Service Customer: Combach
Service Team: Rhett Design Space
Service Content: Combach Brand SI Design
Brand Vision Refinement | Terminal Strategy | Space Design | Modular Prop Design and Production | Consumer Experience Design | Proofing Tracking | Construction Landing
Service Time: 2021

# Extreme Deduction Super Symbol
Based on the exquisite research of Kangbach's brand power and product power, Rhett's design and space team drew inspiration from it, extracted the "hexagon" brand symbol, created Kangbach's exclusive hexagon super symbol, and applied it to the space to enhance the brand recognition power of offline terminals.

# Building Spatial Visual Order
The space design team takes graphite ash as the main color of the space, highlights the core brand positioning of high-end, quality and professionalism, extracts classic red from the brand color, outlines the contrast color linearly, and sets off the exquisite feeling of the product. At the same time, through the application of different materials, the spatial visual order is established, giving the space a balanced texture of advanced and warm.

# Level Laying User Experience Path
Rhett Design Space integrates the information level of the space based on AISAS rules (attention-interest-search-action-sharing), and effectively reaches the target users with product and brand value through reasonable space layout, progressive experience and display planning. VP area conveys the value perception of brands and products in all directions. PP area focuses on star products and transforms product value into perceptible experience information points. The orderly display layout of IP area enriches SKU and greatly improves the ping effect.

# Accurate integration of online and offline dual channels
Through the creation of Combach's super brand scene, it accurately undertakes online traffic, attracts users to experience in the store, and implants the brand mind through accessible and perceptible product and brand value experience. At the same time, it will tap potential offline users into potential online users, integrate online and offline channels, and comprehensively enhance Combach's product power and brand power.

# One-stop service from design to landing
In 2021, the Combach brand SI proofing store landed in Jinhua. In the process from 0 to 1, we repeatedly deliberated on the details of each project, combined with Rhett to design Chishan commercial facilities team, and built SI proofing shop in one stop, accurately restored, "what you see is what you get".

Rhett Design Space has created a brand-new offline terminal image for Combach, shaping the core competitiveness of the brand, and enabling it to have a closed-loop flow complementary and high-end professional brand experience position online and offline. In the future, we will continue to explore and tap the experience and service value of brands in different industries online and offline, and look forward to joining hands with more excellent brands to create greater commercial value!

/Super Design Triggers Business Future