In the first half of 2024, Reid Design won 19 international design awards, covering smart home appliances, new energy, home building materials, outdoor camping, medical and health and other industries. Up to now, Rhett Design has won 498 domestic and foreign design awards in the fields of product design, space design, architectural design and brand design.

In 2023, Angel joined hands with Rhett to design and propose an innovative whole-house water purification solution-Space Master Series. The volume of the product is reduced by 50% compared with the traditional water purifier, redefining the whole-house water purification. Reed's design draws design inspiration from the top of "China's Top Ten Most Beautiful Mountains" with snow and clouds all the year round, representing the pure and most beautiful mountain-Nanjiabawa Peak. It adopts a new "ecological integration" design language, capturing the colors of glow gold, hidden snow white and tile peak gray, and integrates the snow mountain configuration of "A" in Angel's "ANGEL", combining the sense of science and technology with the perfect sense of art, create the highly recognizable product symbols and color beauty of Angel Space Master, establish the exclusive product language of the space master, and unlock the pure water enjoyment.

Through the insight into the demand of camping products for the youth in the first and second tier cities, the young group of the Z generation and the technology control, Reid Design takes "urban functional sense" as the main concept of the product, shows the "bounded and unlimited" emotional value of the desktop furnace of the road traveler and city fleeing X-POWER, takes into account the practicality and appreciation, and creates a new trend of camping products in the new era, and won the German 2024 Red Dot Award. Mecha shape combined with metal texture, emphasizing the presentation of mechanical elements, magnifying the sense of technology and functionality, and visually increasing stability and credibility; strong "functional" style shapes product differentiation performance, integrating professionalism, technology, and strength into the design, making it stand out from a variety of homogeneous products. Removable legs and feet design, giving the table embedded dual-purpose feasibility; AAS patent adaptive hob, can adapt to a variety of sizes of pot, so that outdoor camping truly achieve "freedom 」.

In 2024, Rhett Design was invited to create a "multifunctional household ironing machine" for Bear Appliances. The product continues the language characteristics of the Bear brand, shapes the user's first-eye symbol memory with high color matching, and establishes a warm and exquisite product perception. Ryder's design relies on ergonomic principles to create a 165-degree comfortable man-machine hand-held hanging ironing head, which can easily adapt to the two usage modes of flat ironing and hanging ironing. The innovative open portable design with separate water tank makes it easy to receive water and clean, unlocking a new ironing experience. After the product went on sale in June 2024, it won the TOP1 list of new products for Tmall steamers.

Based on the high-end reconstruction of the whole-house intelligent track, Ai technology brand COLMO has joined hands with Rhett Design since 2021 to decipher a new solution in the increasingly fierce competition of retail terminals: through continuous exploration of emerging channels for high-net-worth people's life and consumption scenes, it establishes deep links with high-end consumer groups, and helps COLMO to establish brand potential energy with full-channel strategy, thus realizing leapfrog growth. From franchise to SHOPPING MALL, from flagship to super-body, from community to airport, COLMO's brand spirit of "climbing more than one" is interpreted in a three-dimensional way through all channels, prompting COLMO to accelerate its coverage of brand contacts in key cities across the country in a short period of time, quickly seize the brand minds of elite users in first-and second-tier cities, and open up a new situation in the home appliance market. With the first goal of "being efficiently seen and quickly perceived by accurate users", COLMO joined hands with Rhett to design and explore the commercial potential of the "Super Experience Center" located in the core areas of first-and second-tier cities, and set up city benchmark channels in Shenzhen, Hefei, Zhengzhou, Yangzhou, Huizhou and other places to output three-dimensional smart home solutions, so as to respond to the expectation and pursuit of the elite of the times for a well-minded life, in order to quickly cover the target group with the high quality life pursuit in the shortest time and the shortest link.

In 2023, Rhett Design was invited by Xinhe Chenghe to take "civilization, humanity" as its design philosophy, the theme of Xinhe Chenghe enterprise concept-"chemistry creates a better life", and flexible and concise design elements to convey strong industrial capability for Xinhe Chenghe Design, integrating narrative, super experience and IP shaping as an exclusive cultural field. The exhibition hall of Xinhe Cheng Enterprise takes "innovation", "human resources" and "competition" as the main narrative axes, cut in by visual association, olfactory capture as the main tone, supplemented by tactile links, emotional immersion experience and multi-dimensional interactive devices to translate Xinhe Cheng's strong fine chemical production capacity. Deduce complex text information with concrete maps and interpret the balanced way of "enterprise and nature, industry and resources, accurately convey the cultural genes and entrepreneurial spirit in the development of Xincheng. In the limited space, with rich spatial levels and multi-dimensional exhibition experience points, an effective content carrier is constructed to give new vitality to the simple space.

In 2023, Ryder Design was invited to create a new and upgraded terminal brand flagship store for the two business lines of refrigerators and washing machines under the century-old brand "Toshiba". With the design concept of combining reality and reality and blending scenes, Ryder Design carried a variety of related design expression techniques, which was eclectic, interpreted the brand spirit, reshaped the sense of space rhythm and order, and explored the ingenuity, quality and humanistic beauty with users. Based on Toshiba's ingenuity quality of "material selection, craftsmanship and quality inspection", Rhett Design extracts the core concept of "ingenuity and consistency" and takes "eclectic" as the theme of space. With the dynamic application of the terminal window, it strongly interprets the main concept of "breathing", concretely shows the sense of life and freshness, and deepens the mark of Toshiba's high-end brand. At the same time, Toshiba brand genes are deeply disassembled, "T-shaped" presbyographic texture is extracted, tatami grid system is integrated, grid language is formed in the terminal, brand color details are refined, rhythm is dotted with spatial details, Toshiba's 100-year accumulation is inherited in details, and brand memory points are strengthened. Following the oriental aesthetics, the single block space is deconstructed again with the design technique of interspersed with blocks, and the sense of rhythm and order is promoted layer by layer. With the space setting of moving step by step and changing scenery, the migration line of the oriental garden-style virtual and real life is created. With the craftsmanship of drawing light, the imitation natural light is introduced to stimulate the imagination and emotion of users and create an elegant and exquisite space artistic conception.

In 2023, Rhett Design was invited to formulate a new product strategy for the first brand of Yunnan snacks "Dong Dong Food" based on the tremolo channel, seek product definition opportunities, and complete the packaging design landing, help "Dong Dong Food" from 0 to 1 in the tremolo channel strong cut into the new category of fast-cooked rice line, with high sound volume to create a highly market "blasting" fast-cooked rice line single product-Dong Dong Dong Maotai Maotai meat juice rice line, driving brand, driving brand breakdown category. Based on the market analysis, user insight and product differentiation characteristics of both breadth and depth, Reid Design proposes the explosive shaping strategy of "new taste perception value sense refining differentiated selling points", uses the matching of super selling points such as "sauce flavor, meat meat and juice" to enhance the user value perception of the product, and customizes the scene marketing strategy according to the characteristics of the chattering channel. The taste buds feel at the entrance of synaesthesia rice noodles, the sour, spicy and smelly compound flavor blooms in the mouth along the juice, and the taste perception above is like a fireworks ceremony in the brain. Inspired by this and guided by "new and strange high-value appetite", Rhett designs the emotional needs and delicious synaesthesia to the packaging design, and designs the themed packaging of "blooming taste buds" for "dong dong.

In 2023, Reid Design was invited to upgrade the brand of Shuicang Tea Industry, helping it to focus on serving super-head customers such as [Gu Ming] to expand more tea markets and complete the transformation of brand commercialization and marketization. Reid Design has insight into the characteristics of the tea supply chain business, and refines the DTC strong supply chain brand advantages of the water warehouse brand, which integrates raw materials, research and development, brand services, consumers, etc. Based on this, it takes into account both professional and young brand image upgrades to help water warehouse improve business communication efficiency and internal cohesion. Between the supply chain and brands of the tea industry, just like water itself, tens of millions of raw materials are gathered together to create a variety of tea flavors. For the water tank, water is not only a symbol of linking raw materials and brands, but also represents the R & D ability of linking consumers. The design of the four-petal water drop represents the ability aggregation of "stable supply chain production of self-produced raw material supply innovative solutions for cutting-edge consumer insight", and is also the internal cohesion of internal staff "upstream management of R & D and sales market". The internationalization of the permeable warehouse and the differentiated brand recognition of professional tea solution suppliers not only help the brand gain advantages when delivering products, establish its own brand recognition, but also enhance the internal cohesion and recognition of the brand.

In 2023, in order to establish a new way of communication with tourists and find a new growth curve of the scenic spot while realizing brand rejuvenation, Rhett Design was once again invited to carry out brand design for the sub-brand of Daming Mountain Scenic Area Paradise, helping Daming Mountain Scenic Area to transform from a single scenic spot brand to a leisure lifestyle brand. Based on the transformation needs of Daming Mountain, Rhett Design has rebuilt the brand structure between Daming Mountain Scenic Area and the new brand of Paradise. Through logo design to upgrade the overall visual system, it has created the brand image of Daming Mountain's leisure lifestyle. At the same time, the IP method is selected to rebuild the communication mode with tourists: by digging out the core difference feature of Daming Mountain-"the natural landscape of the mine stimulates the play experience", the image of "evil little miner" Changyou is designed, and the background story and project play story of Changyou guarding Daming Mountain are created to provide tourists with an immersive mountain play experience. In the era when users choose brands, Changyou IP realizes the unified expression of the brand's lifestyle, brand culture and brand value, speeds up users' understanding of Daming Mountain's fun, improves the visual communication efficiency of the brand on the new media platform, and strengthens the link between users and brands.

"Rhett Design Art Museum" is located in Baima Lake Future Innovation Center, a wholly-owned self-built industrial park of Hangzhou Rhett Design Co., Ltd. It is the first enterprise-level design art museum in China focusing on "achieving the core value chain of China's creation", with a total area of nearly 1000 square meters. It aims to use words, images, music, devices and other artistic technology media carriers, multi-clue three-dimensional writing from 0 to 1, 1 to 10 "China creation" core value chain design evolution history. The museum not only includes the successful business practices, classic theories and unique methods of Rhett Design with "innovation" as the core, but also an ecological chain value co-creation platform for designers, innovators and entrepreneurs, and is committed to activating the cutting-edge ideas and beautiful visions of "co-creation, sharing and symbiosis. The Rhett Design Art Museum started trial operation in June this year. Once it appeared, it attracted the government, media, enterprises, universities, etc. to "punch in", with the unique narrative of "Created in China", design aesthetics and orogenic sea®The ultimate presentation of the design methodology has gained reports from provincial and municipal authoritative media. The Rhett Design Museum is about to officially open to the public, so stay tuned!