COLOUR ZONE-future style UFO makeup

2020-04-24 Other Industries 6393 10 36

念相创意

China · Other Industries

COLOUR ZONE-future style UFO makeup

2020-04-24 Other Industries 6393 10 36

念相创意

China · Other Industries

Customer: COLOUR ZONE
Service items: brand top-level business positioning consultation, brand gene reshaping, brand image reshaping, product packaging upgrade (product container modeling industrial design, product packaging design), etc.
Creative Team: Read Ideas
Product launch date: 2019
Honours:
2020 GERMAN DESIGN AWARD German Design Award
2019 Pentawards-Gold Medal-COLOUR ZONE
--------
Colour Zone, as a makeup brand, has a very good meaning. Our creative origin starts from the two key words Colour and Zone. We have shaped "A Zone of color" into a concept similar to "parallel universe": an unknown zone full of infinite imaginary possibilities. Everyone can find their own color spectrum in this zone, and finally find their true self through extreme color experience.

Based on such a creative concept, we believe that the brand should have a very distinctive "futuristic color", because this Zone does not exist in the real world, it is a surreal existence.

We have shaped our products into a form close to "UFO", which is the carrier that leads consumers to explore in the color zone. A group of very strong complementary color combinations appear on each package at the same time, implying that everyone's heart is actually a diverse and complex combination, and unlimited emotional chromatography can be released through brand stimulation.

We use the constant Brand image of "futuristic color space" to link the labels of different communities, and then continuously export community-based limited edition packaging for brands, and use extreme and distinct concepts to stimulate different ideological groups to identify and resonate with brands.

Make-up,Cosmetics,Beauty makeup,packing design,product design,Brand planning,
Make-up,Cosmetics,Beauty makeup,packing design,product design,Brand planning,
Make-up,Cosmetics,Beauty makeup,packing design,product design,Brand planning,
Make-up,Cosmetics,Beauty makeup,packing design,product design,Brand planning,
Make-up,Cosmetics,Beauty makeup,packing design,product design,Brand planning,
Make-up,Cosmetics,Beauty makeup,packing design,product design,Brand planning,
Make-up,Cosmetics,Beauty makeup,packing design,product design,Brand planning,
Make-up,Cosmetics,Beauty makeup,packing design,product design,Brand planning,
Make-up,Cosmetics,Beauty makeup,packing design,product design,Brand planning,
Make-up,Cosmetics,Beauty makeup,packing design,product design,Brand planning,
Make-up,Cosmetics,Beauty makeup,packing design,product design,Brand planning,
Make-up,Cosmetics,Beauty makeup,packing design,product design,Brand planning,
Make-up,Cosmetics,Beauty makeup,packing design,product design,Brand planning,
Make-up,Cosmetics,Beauty makeup,packing design,product design,Brand planning,
Make-up,Cosmetics,Beauty makeup,packing design,product design,Brand planning,
Make-up,Cosmetics,Beauty makeup,packing design,product design,Brand planning,
Make-up,Cosmetics,Beauty makeup,packing design,product design,Brand planning,
36 88
Users’ other works View More
Comment

Comment Board (10)

黑猫王子 2023-09-12
Reply

this feature is good

XieXiaoxie 2021-12-05
Reply

What a thought!!!

冒险岛设计MAOOXD 2020-04-26
Reply

The design is very good.

AAred tortoise 2020-04-26
Reply

Beauty

阿欣啊啊啊啊 2020-04-26
Reply

Yan value lever drop

艾因霍思 2020-04-24
Reply

2020if? Has it been evaluated?

念相创意Owner 2020-04-24
Reply
IF ?????????????
艾因霍思 2020-04-26
Reply
I was wrong. I thought it was 2020iF
Write a comment
可爱多 2020-04-24
Reply

The gradient is so beautiful, isn't it

咚咚一 2020-04-24
Reply

Nice color!!

Appreciations Comment Favorites Back to top
Favorites
Create favorites

Create favorites

Favorite's name
Confirm
Online service
Back to top
Send verification code

Create

Read and agree to the User Agreement Terms of Use.

Send verification code

Back Change