Customer: HOLA KORA baby
Project: BABY BODY CARE New Brand Building for Child Care
Service content: brand top-level business positioning consultation, brand gene reshaping, brand image reshaping, product packaging upgrade (product container modeling industrial design, product packaging design), etc.
Listing Date: 2017
Creative Team: Read Ideas
Honor: IF DESIGN AWARD 2018

Hola kora” is a professional brand which focuses on baby body care. Different from traditional concept of baby body care, hola kora integrates educational concept of cultivating good habits and responsibility aware- ness into the brand, and it also helps kids grow with job by using reward mechanism and colorful story books.

When drawing ideal conceptions, we focus on reward concept, and find out medal elements. For kids, getting medals is the most honorable reward they can imagine, so we express this theme by using bright red in the design of Logo.

As to the design of product shapes, we consider the strong desire of exploring the world from kids aged from 2 to 6 years. We create 3 adorable animal figures according to the product functions-Lion: Shampoo, Giraffe: Shower gel, Raccoon: Toy cleaning solution, and combine them with relevant scenes afterwards. By the imagination about toy brick shapes, we create interesting and distinguishable images of design concept of container products. Smooth corner, huge top of press pump and inner concave surface reflect human care for kids.

"Kala Baby" is a professional brand that pays attention to baby washing and protection. It is different from the traditional concept of baby washing and protection. Kara Baby integrates the educational concept of cultivating children's good habits and sense of responsibility into it, and uses reward mechanism and story book to make children spend their growth period happily.

In the creative concept, we focus on the concept of reward and find the elements of medals. In the eyes of children, awarding medals is the most honorable reward they have received. In the design of Logo, we express this theme in bright red.

In the design of the product type, children aged 2-6 have a strong desire to explore the world. We have created three cute animal images based on the functional attributes of the product-lion: shampoo, giraffe: shower gel, little raccoon: toy detergent, and combined them with the use scene. Through the association with the building block shape, we have created an interesting and easily recognizable image. The rounded corner details, the oversized press pump head and the concave curved surface that fits the hand more all reflect more humanized care for children.