Customer: COTY Group-Bourjois Miao Paris
Project Name: "Good Taste Paris" Season Limited Makeup Gift Box
Service Content: Insight-Strategy-Creativity-Packaging Design-Supply Chain Production
Listing Date: November 11, 2017
Listed Region: China
Creative Team: Nian Xiang Creative NXC
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BOURJOIS - BON APPÉTIT, PARIS
Miao Paris-Hao Wei Paris


At the Champs Elysees at ten o'clock, the glass reflects the golden light and shadow of the night. When talking and laughing, a slightly tipsy blush quietly emerged, and the jazz slowly shook with the city into a dream.

The fashion of Paris girls is elegant in their bones, their bright and bright is the magnanimity in their smiles, the fusion of macaroon's cotton and sweet, their romance is the amorous feelings between eyebrows and eyes, and the fragrance and bitterness of coffee are concentrated. Their charming is the flexibility in their manners, flowing with the fans and drunkenness of wine.

Delicate food was born in the streets and alleys of Paris. Natural colors bloom on the tip of the tongue. Before each enjoyment, different people will be heard telling you-Bon appétit. The light, playful and pleasant mood of the rising tail also inspired Parisians to taste for fashion.

We cannot separate food, color and fashion, because they have long been integrated and become the mark of Paris.

The French Paris makeup brand with a history of more than 150 years. This design is a limited edition make-up gift box for the "Good Taste Paris" season launched by Miao Paris.

The unique food culture and representative food symbols of Paris have become the starting point of our design. The combination of food and beauty makeup integrates the picnic culture and street food culture of Paris into the design concept, which is more life-oriented and interesting to pass on the fashion of Paris to Chinese consumers.

In terms of modeling design, we chose the most representative classic cuisine of Paris, macaroon, cheese, coffee and red wine as the prototype to create the exclusive gift box of this wonderful Paris. The simulated texture and three-dimensional profile bring users a brand-new sensory experience, and also very cleverly connect beauty makeup with food directly. At the same time, we explained each classic delicious food with pictures and texts, briefly introducing their famous shops in Paris and their development process, so that they can understand Paris and explore the real life in Paris, which is in line with the lifestyle Paris fashion that the wonderful Paris brand wants to convey.

In terms of color selection, we have used very bright and jumping contrast colors to convey the young and fashionable vitality of Paris to consumers in color.

However, the bamboo pulp laminating process applied this time is an innovative and environmentally friendly material. It is widely used in food and electronic processes. Traditional bamboo pulp laminating can only be dyed in white or black. In order to solve the color problem of the material, we specially invited bamboo pulp paper color blending technicians and factory technicians to jointly develop colorful bamboo pulp laminating carton technology with high color saturation, uniform color distribution and no ink accumulation.

When consumers receive the product, they can use the gift box as a kind of decoration decoration for display and collection, or use it again to play the effect of brand communication again.
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Bourjois, the Paris makeup brand which has 150 years of history. This design is the “Bon appétit, Paris” season limited makeup gift boxes launched by Bourjois.

The unique food culture and the representative food symbol of Paris become the breakthrough point of our design, the combination of food and beauty, the picnic culture of Paris and the street food culture integrated into the design concept, transmitting Paris fashion to Chinese consumers more lively and interesting.

In modeling design, we have chosen the archetype of the classic Parisian delicacies, macaron, cheese, coffee and red wine to create the exclusive gift box for Bourjois this time. simulated texture, three-dimensional silhouette brings a new sense of experience for users. At the same time, we offer a caption for each classic food, give a brief introduction to the famous shops and their development in Paris, so that they can learn about Paris and explore the real life of Paris. Match the Bourjois brand's concept: Convey the lifestyle of Paris fashion.

In color selection, we have used a very bright, contrast color, convey Paris's youthfulness and vitality to consumers.

The bamboo pulp tool set craft is an innovative environmental protection material, it is widely used in food and electronic technology, traditional bamboo pulp tool set can only be dyed in white or black. In order to solve the color problem of materials, we specially invited the technician of bamboo pulp paper color mixing and the factory technician to exploit together.

When the consumer receives the product, the gift box can be made as a kind of decoration to display or uses it again, plays the brand spread effect once more.
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Honours:
2018 Topwards Asia-BOURJOIS wonderful Paris
2019 iF DESIGN AWARD-BOURJOIS wonderful Paris