Lianyungang Lianyungang District is rich in tourism and cultural resources. How to realize urban culture is an important part of the healthy development of tourism. Based on the redevelopment of the culture of Longgong's westward journey, it can enlarge the exclusive mythological attributes of Lianyungang area, make coastal tourist attractions stand out, and promote the spread of tourism culture in Lianyungang Lianyungang area.

The design team combined the role image in the traditional Journey to the West, redesigned the image of the main role in the Journey to the West, and combined with the traditional Chinese culture of the Lianyungang Dragon Palace tourist attraction, and designed the "Dragon Palace Xiyou" based on these images. Series products.

Based on the re-innovation of the westward journey culture, the concept of westward journey and IP family is combined, and the modern mainstream minimalist design style is integrated to establish a unique coastal interesting cultural scenic spot in the country. Material saving, environmental protection, high utilization rate, the use of degradable materials, more in line with the development trend of modern environmental protection concepts.

The peripheral dolls of Journey to the West can enable consumers to gradually contact and spread the cultural elements of the scenic spots in the process of use, and help customers to build the first brand of Longgong West Tour Culture.