Camera is a product that we use in our daily life. With the improvement of photography level and the gradual deepening of the working principle of the camera, photographers will interfere more and more in every aspect of shooting, and no function is absolutely redundant. Today, we learn about a camera design, learn about product design, and present the design of precision products, so as to better grasp the design ideas and process of products.

I'm Back®35, is the first low-cost digital 35mm camera. It allows your old-fashioned analog photo camera to take the effect of a digital camera, take it out of the shelf or box, and start taking digital photos and videos! It inherited the advantages of old-fashioned cameras and broke through innovation. We have determined the design direction. On the basis of maintaining the original style of the film camera, we have added some new technological elements. The combination of tradition and modernity gives people a refreshing fashion beauty. The creative inspiration of the product design comes from the old "motor driver", simple and modern style, and the shape conforms to ergonomics, with better visual beauty and operation experience.

I'm Back®35 There is a touch screen that can take selfies or preview the shooting screen. At the bottom is the battery module. The whole machine supports IPX8 waterproof and can be used in bare machines at a water depth of 5 meters. I'm Back®35 has a 5.7K panoramic lens, a 4K wide-angle lens with a sensor area of 1/2.3 inch and a lens launched in cooperation with Leica. The lens sensor in cooperation with Leica has a size of one inch, which can perform better in night scenes and low light environments. Up to 5.3K 30 frames, 4K 60 frames and 1080P 120 frames can be shot. The 4K wide-angle lens supports up to 4K 60 frames and 1080P120 frames of picture shooting, supporting super anti-shake. In addition, it also has a 360 ° panoramic lens, which supports the previous FlowState super anti-shake 2.0 technology.

After a week of continuous experimentation and continuous verification, we tried dozens of solutions, and we successfully overcome this difficulty and successfully let the project continue. At the same time, our structural engineers also consider the requirements of product appearance, and communicate and coordinate with designers to meet the aesthetic and emotional needs of product appearance design in advance of meeting the functional needs of the product, so that the product has both practicality and beauty.

After the appearance plan and structure plan of the product came out, we began to contact the hand board factory to make the functional hand board of the product and verify it, find the problem in time, adjust the plan in time and solve the problem. After repeated verification and confirmation, the final mold opening and mass production work was carried out.

At present, Samuel has applied for a product appearance patent in Europe, and won the prestigious 2018 International Film Festival 5D Award together with Panasonic (Panasonic) and Fuji (Fujifilm), and also won the Boulder Brain Competition in Switzerland. The second place in the Best Entrepreneurship Award has been praised by many famous photographers, and the products are sold all over the world.

This digital product sports camera design is not only a challenge in design, but also a harvest from overcoming difficulties, which brings designers a sense of accomplishment and satisfaction of success, and will be more confident in such projects in the future.