Have you ever heard of "cute economy"? Perhaps many people don't know this concept, but if you want to ask whether you have the experience of buying cute things because of "cute", you can list one or two.

With the advent of the mainstream era of Generation Z, young people are capable and willing to pay attention to their spiritual needs. As a reflection of people's spiritual world, "loveliness" meets the needs of rich and gorgeous emotions and self-output. Therefore, people are willing to pay time and money for "loveliness", and the "cute" economy rises.

In this YAYI Menglong suit project, Ming Rui Design tries to create affinity IP and products by analyzing the common characteristics and hobbies of consumers and taking the consumer aesthetics of "lovely economy" as a breakthrough.

What kind of "cute" can make people unforgettable and fall in love at a glance?

After many discussions and modifications, the designers of Octavia finally decided to use the image of "little dinosaur" as the inspiration basis to create an IP image suitable for all ages--

YAYI Macey Dragon.

YAYI is a curious little dragon with a big head and a small tail. Its round eyes can always sell its inner thoughts.

Ming Rui designers finally give YAYI a rounder appearance through the superposition and combination of geometric figures, which also makes YAYI look more "cute". The innocence and appeal of the "cute" attribute are not only liked by children, but also by adults ".

Color is the first discernment of design.

Ming Rui designers chose coral powder and sky blue to define the main color of YAYI, deepening the description of YAYI's lively and lovely young state and strengthening the impression of IP.

A good IP often has a strong emotional resonance with people.

Ming Rui designers have created a set of exclusive expressions for YAYI to express their mood, which makes people feel more cordial and greatly reduces the distance with users.

The designer also extracts the iconic elements from YAYI to derive symbols to make the visual system more unified.

When IP meets a product, what kind of inspiration will it collide?
Let's take a look at YAYI Meng Long Suit!

The designer built a children's lunch box with YAYI appearance image as the main body. Simple buckle design is added on the left and right sides. After opening, it can be divided into tableware box and food box, which is convenient and hygienic.

The appearance of the thermos cup extracts the dorsal fin element of YAYI, and this feature is added to the design of the safety buckle and the top of the cup lid.

The designer also designed a zipper storage cup cover and a strap rich in flu, which greatly increased the surprise and interest of the product.