Snow Beer Creates Snow Beer
Customer Name/Customer CR Snow Beer (Beijing) Co., Ltd.
Designer/Designer Pan Hu Tiger Pan
Illustration/Assistant Illustrator/Assistant Chi Qian Chi Qian
Award/2018 Italian A Design Award Platinum Award & 2018one show Golden Pencil Design Award Winning Award & 2018 Pentawards Gold Award & 2019 GDA Design Award of the Federal Republic of Germany
Year/Years 2018

"Snowflake · Ingenuity", adhering to the ancient Taoist school's ingenuity concept of "Tao in things", interprets from the depth of brand culture, and reduces complexity to simplicity. Simplify the main brand "Snowflake" as a hexagonal super symbol, and engrave the side brand name "Ingenuity Creation" in the seal form in the six-shaped edge. Present a little beauty of Chinese style. Doors and windows are the closest part of the building to a person's sight. The ancient French style of construction carries the exquisite beauty of ancient craftsmen. We draw inspiration from the window lattice. The bottle body is excited and convex. The traditional window lattice step by step style is derived into a T-shaped shape, inheriting the symmetrical beauty of oriental aesthetics. The horizontal and vertical lines symbolize the craftsman's spirit of acting with rules and integrity. Only with a heart of awe can be carefully carved with an attitude of treating Zhizang, so as to respect the beauty of pure life.