Since the launch of the first generation X series in 2019, Fangtai Group has joined hands with Rhett to design innovation to open up and continue to lead the new track of the integrated cooking center. The "integrated cooking center series" has entered the super -3 million family in 6 years. In 2023, its category growth rate was above double digits, far exceeding the industry market and becoming a new growth force for the kitchen electricity industry in the stock market. Up to now, the sales volume has exceeded 11.2 billion, with the cumulative sales volume exceeding 200w units.

As a strategic co-creation partner of Fangtai Group, Rhett Design is based on 30 years of practical experience in the home appliance industry, with the aim of "building mountains into the sea."®Working method "as the base, through the powerful spread of" culture-kitchen residence-experience "multi-faceted user empathy insight, in-depth exploration of the emotional experience value of happy kitchen, insight into the new opportunities of integration, layout of strategic level product innovation scheme, refining and locking the three strategic directions of" integration, intelligence, high-end ", the blockbuster launch of" Fangtai integrated cooking center · Y series ", with Dacheng Yunji technology, for more Chinese families to create an integrated, calm heart luxury of a new sense of order kitchen field.

Customer Service: Fangtai Group
Service team: Rhett design products
Service Content: User Research | Product Definition | Product Design | CMF Design
Service time: 2023

# All-round strategic insight to explore the Chinese solution of open kitchen
Discover New Opportunities for Integrated Cooking Center Crowd-"Technology Leading Crowd 」

# Based on the new opportunity crowd, in the process of using the "3 compromise" innovation to achieve "3 both 」
Strong product performance and clean and spacious kitchen
Minimalist Seiko Appearance and Chinese Technology Core
Both the advantages of split specialty and the advantages of integration and high efficiency

# Strategic product design, creating a new era of integrated cooking
Starting from the consideration of "blanking design", the blanking and highlighting are combined to establish a sense of stable order in the kitchen.
Two-stage lifting, global net suction, interpretation of customized gold tobacco control, to create the best solution to adapt to the Chinese family open kitchen.
The industry's first integrated stove steaming integrated embedded form, to fill the existing kitchen electricity market gap, once again define China's high-end kitchen electricity new order.

/Design for one, the achievement of China to create the core value chain.

As a strategic co-creation partner of Fangtai Group, Rhett Design is based on 30 years of practical experience in the home appliance industry, with the aim of "building mountains into the sea."®Work method "as the base, through the powerful spread of" culture-kitchen-experience "multi-faceted user empathy insight, in-depth exploration of the emotional experience value of the happy kitchen, insight into the new opportunities for integration, layout of strategic-level product innovation programs, refining and locking the" integrated, intelligent, high-end "three strategic direction, the blockbuster launch of the" Fang Tai Integrated Cooking Center-Y Series 」.

According to the "China Kitchen Development Trend Report (2024)" released by the National Conditions Investigation and Big Data Research Center of the Chinese Academy of Social Sciences
76% of households spend more than two hours a day in the kitchen.

The kitchen that Chinese people really need is not a simple product function stack, but an organic whole with efficient cooking, emotional communication and friendly to the whole crowd.

As a new trend in Chinese families, the transformation of open kitchens reflects the huge potential of the integrated kitchen electricity consumption market.