Pan Hu's Alipay "Touch and Touch" product design is on line and is rapidly spreading out in elevators in more than 20 cities across the country. This "digital red envelope" as the core of the play. It not only allows consumers to reap the benefits of red envelopes when waiting for elevators, but also becomes a brand-new fulcrum for brands to leverage the market, open up offline traffic and enhance business transformation, thus realizing leapfrog growth in marketing efficiency. "Design is Decision". As a design task with the goal of "behavior guidance", we focused on solving four problems from the physical space of the elevator scene: 1. Space adaptation and structural optimization: modular and adjustable structural design is adopted to make the equipment disassembled and adjustable, thus greatly improving installation flexibility; 2. Visual focus: add cross guide symbols and blue ring contacts to optimize user perception path and touch efficiency; 3. Volume control: small and compact in size, with adaptive ability, without blocking the screen or oppressing the user's vision; 4. Convenient installation: reserve a unified interface and streamline parts, greatly reducing the operation difficulty in large-scale laying; 5. Behavior guidance logic: from 0.5 seconds of visual recognition to 3 seconds of completion of operation, design is the behavior path. In terms of security, the technical level avoids risks from the source: the unlocked mobile phone has no response to touch, and only jumps to the coupon collection applet after unlocking. There is no payment action, and the two conditions of "active unlocking is accurate and close" completely cut off the potential safety hazard of funds. In addition, Alipay and Focus's promise of "you dare to touch me dare to compensate" will enable consumers to participate at ease and ensure that brand marketing activities can be promoted efficiently on the basis of trust. Starting from August 6, Alipay will invest 0.1 billion yuan in cash red envelopes for "touch and grab red envelopes". At the same time, consumers will have the opportunity to receive 10 million Taobao flash purchase exemption forms and a large number of brand coupons.