Nanjing Confucius Temple, namely Nanjing Confucius Temple, Nanjing Confucian Temple, and Wenxuanwang Temple, is located in Gongyuan Street on the north bank of the Qinhuai River in Qinhuai District, Nanjing, to the west of Jiangnan Gongyuan. It is a place where Confucius is worshipped. It is the four major Confucian temples in China. The cultural and educational building complex, which is also the highest in the southeast provinces, in response to the advocacy of the national cultural and creative industry plan, tourist souvenirs with Nanjing Qinhuai cultural elements create exclusive cultural and creative IP.
According to Nanjing Qinhuai culture, the Wen Chuang team systematically combed the cultural connotation and extracted exclusive cultural elements: No.1 scholar, imperial examination, salted duck, blue whale, and other popular themes. After creative brainstorming-sketch stage-3D rendering-proofing-proofing, modification and sealing-mass production. A series of rigorous cultural and creative design processes have created Nanjing's small champion super cultural and creative IP, providing customers with high-quality design services.
The Qinhuai Gift Store of Confucius Temple is mainly composed of various cultural and creative products with the theme of imperial examination. The sprouting Q-version champion lang and the derivative products with the theme of "Wuzi Dengke" have all become the most popular gifts of Confucius Temple during the Spring Festival. Many tourists describe it as: "I can't walk just seeing it, so I'm determined to buy it in buy buy!" Rococo has also created a top scholar theme area in the China Imperial Examination Museum, designing 21 categories with a total of more than 50 products, such as portable coin purses, desktop piggy banks, office storage boxes, etc. The design team is all post-90s. I also pay special attention to the design, such as using the red robe cartoon champion image as the center, so that the Q version of the champion is especially cute and special Q.
The media rushed to report that Rococo's creative "budding" gifts allowed the customs of the Confucius Temple to be packed away. The number one scholar lang doll, the "net red style" that makes the old Nanjing taste blend with the trend, brings Nanjing's cultural elements to all parts of the country. During the Chinese New Year, it was very popular. Many "cute" Qinhuai cultural and creative products in it sprouted to tourists from all over the country. The business was very hot. On the third day of the Lunar New Year alone, the "Champion Series" products sold for 130,000 yuan.