🟩Project Background🟩
Big Oolong is the first tea drink in China that has been built according to "international standards" since its inception. Invested by Jinmailang. Less than a year after its listing, it has become the number one Chinese oolong tea in North America and has become a best-selling item in many countries. At the same time, it is about to enter the highest stage of world basketball-becoming the first Chinese sugar-free tea brand to appear in the NBA in the United States.
On this occasion, our upgrade should not only retain the original flavor, but also highlight the experience of the best-selling global brands, export Chinese tea culture internationally, and let more people know and fall in love with Chinese tea.

🟩Design Note-Super Symbol Upgrade🟩
Therefore, in the packaging design, we use Chinese tea bowls as super symbols. The Chinese tea culture is more prominent. At the same time, the marketing highlights "big" and "BIG" are prominently integrated into the visual focus. The Chinese and English brand names use hand-painted calligraphy fonts. The end of the pen outlines the shape of tea leaves with smart lines to show the mellow Oolong tea. The unique beauty of the new Chinese style is reflected.

🟩Design Description-Detail Optimization🟩
The background is carefully upgraded to gradually change color. It is like the wonderful change of tea soup from shallow to deep. The shading is skillfully used. The bamboo basket closely connected with the tea making process is used to blend the aesthetics of Chinese pattern into the background. The scroll shape and striking red complement each other. The whole design integrates international aesthetics and oriental culture. It not only conforms to international aesthetics but also exudes the unique beauty of oriental culture. It brings high recognition to the product.

🟩Design Description-Brand Upgrade🟩
We focus on the core elements. Minimalism-oriented. The classic bold structure endows strong visual recognition and stability. It shows the solid strength of international brands. The sharp corners at the end are treated concisely and effectively to break the regular. The round corners that inject modern vitality and personality. It and A contain ingenuity in simplicity. It interprets the brand concept of innovation and tolerance. It reserves unlimited possibilities for future category expansion.

🟩Designed and produced:-@ CUIDESIGNLAB_
🟩Customer Service: me-taVita Medowedo
🟩Chief Designer: Huang Yifei LARK Li
🟩Project Management: Zhao Xinxin @ starry
🟩Auxiliary design: Li Hengqi
🟩Visual performance: Song Shuaiya