Angel (ANGEL), the world's leading science and technology water purification expert.
A leading brand in the high-end water purification industry that provides consumers with safe and healthy drinking water solutions, 37 years of research and development, production and sales of reverse osmosis water purifiers, ultrafiltration water purifiers and other products.
Rhett Design was invited to create an innovative whole-house soft water purification solution for Angel-CMF design of space master series products, citing the natural "color card + texture + modeling" of Namjiabawa Peak to describe the cutting-edge scientific and technological innovation technology of the product and redefine the high-end whole-house water purification.
Service object: Angel
Service time: 2024
Service content: CMF design
Angel Space Master Series Washing/Washing/Direct Drinking Whole House Clean (Soft) Aquatic Products Achieve the Minimum Volume in the Industry, 50% Less Than Traditional Water Purifiers, Only 43cm High Body, Flexible Installation in Every Corner of the Room, Solving the Dilemma of Many Consumers Who Want to Install Water Purifiers but Are Limited to Floor Area, Won the "Minimum Volume Whole House Water Purification System" Certification Honor Issued by World Record Certification Authority (WRCA).
The original intention of this product design is to give users a more intuitive product experience: clean (soft) water function is strong, to meet the whole house multi-scene water point purification, natural soft water soft protection. Combined with the user's pursuit of returning to nature, the design team gives priority to extracting symbols and colors that can instantly produce the pure association of water from natural things, forming an intuitive hint of product performance.
# Emotional connection: triggering users' immediate association of product value
To introduce the ecological language of Nanjiabawa Peak, to describe the pure and soft water.
Drawing inspiration from the "Nanjiabawa Peak", which is the first of the "Top Ten Most Beautiful Mountains in China" with snow and clouds all the year round, the new "ecological integration" design language is adopted to skillfully design the outer contour of the sticker into the form of "snow mountain", creating a scene where pure water from nature flows into modern homes, and conveying the concept of caring for water quality and health from the source.
In the color matching of the products, the design team uses natural color cards to create a brand-new set of product images, capturing the natural colors of peaks such as Xiaguang Gold, Tibetan Snow White and Wafeng Grey to make the overall color contrast design. Among them, the Mini water softener is embellished with a touch of golden decorative pieces of "Rizhao Jinshan" on the top of the snow mountain, bringing the extreme product proportion new aesthetics and transmitting the high-end quality. At the same time, in order to distinguish the M7 Home 800 non-heating model from the M7 Home Pro 800-heating model in the sleeve system, blue and red, which can intuitively transfer cold and heat, are used as color-jumping embellishments.
# Mind shaping: the family language that forms the space master series.
The snow mountain configuration of the symbol "A" creates a strong memory point for the product.
Extract "A" in "Angel ANGEL" LOGO and interpret it as snow mountain form, and continue the original red color, echoing the natural design theme of "Snow Mountain". At the same time, it perfectly combines the sense of science and technology with the sense of art to create the highly recognizable product symbol and color beauty of Angel Space Master series, establish the exclusive product language of space master, and unlock to pure soft water enjoyment.
/Design for one, the achievement of China to create the core value chain💙
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it's very good
full of personality
very characteristic