The autumnal equinox has passed, the vegetation is getting golden, and the thunder begins to close.
In Vientiane, the node of restlessness and return to tranquility
The "turning point" is quietly brewing
And only those who keep working can get a good harvest.

The past three months
We integrate innovation into design and drive business with design.
Through the creation of a series of super cases
Define high-end products, interpret quality space, and empower brand value.

As of the third quarter
A total of 8 German Red Dot Awards and 8 German iF Awards have been won
And in various professional and commercial platforms
Use design to continuously empower the industry and industry.
Accumulate new potential energy, build new fields, and establish new links

# Fang Tai Integrated Cooking Center Yue Ying
Integrating Chinese artistic conception in kitchen life, leading the beauty of high-end kitchen electricity in China.

# Merkate Yunqi Bathroom Air Conditioning
Define the high-end style of bathroom heating and air conditioning, and establish high-value perception of products and brands.

# WINTEK air purifier
"Eye of Space" breaks through the inherent form of the category and interprets the aesthetics of future technology at 360 °.

# Renovation of Beijing Yizhuang Gas Station City Boutique Characteristic Station
Reshape the service scene of the gas station and build a comprehensive ecosystem of "people, cars and life.

# BERNDES brand SI design
Based on German life aesthetics, all-round interpretation of the world's top pot brand value.

#2m2 Brand SI Design
With the forest fairy tale space narrative, create a brand-new dialogue field for children and parents.

# Haibo Cuicui Series First Product
Pass the perceived "polypeptide" skin care, accurately cut into the effective skin care track.

# Good Crab Exchange Gift Box
Focus on Jiangnan flavor, new interpretation of high-end crab gift card.

# PINKTOP Bintu Beauty Refrigerator
Together, protect and "lock fresh" at 10 ℃ to awaken skin vitality.

Design as One, Leading China's Design Progress

Focusing on the high-end kitchen electricity consumer group pursuing fashion aesthetics and quality experience, Yue Ying series relies on the inspiration of "Yue Ying under the eaves" and integrates the ultimate scientific and technological experience to once again create a new artistic realm of kitchen aesthetics.

While creating a minimalist headspace, through more efficient heating technology, more intelligent scene experience and more advanced product design, the core advantages of Merkate in the field of linear electrical appliances are re-established, and the brand positioning of high-end kitchen and bathroom ceilings is consolidated.

The super symbol of "Eye of Space" is extracted, and the design of 360 ° annular tuyere and cylindrical barrel fuselage is adopted to perfectly integrate the design and product functions. In addition, innovative additional heating plate, air purification and warm air functions are combined into one, refreshing in summer and warm in winter, bringing unique purification perception to users.

Focus on the attribute of "all-solar gas station", through the extreme mining of the existing site resources of the old station, breaking through the original structural restrictions, to build it into a modern simple, functional complex, warm atmosphere shopping and leisure gathering place, to maximize the release of its commercial value.

With "integration of product and efficiency" as the core orientation, we can realize the balance between brand value expression and commercial efficiency in a limited field, and strive to highlight the quality of German Seiko and convey the century-old brand spirit.

In-depth combing of the core needs of different internal and external participation roles in offline stores, the brand concept of "learning to play + learning table retail" is skillfully integrated into the brand-new brand experience script, and finally the forest fairy tale growth space implying "infinite imagination" is constructed.

From 0 to 1 to build brand assets, establish a brand identification system exclusive to Haipoqui, build an effective dialogue path between the brand and consumers by shaping the brand image of science and technology and professionalism, and help Haipoqui occupy the minds of users and stand out in the main "polypeptide" component functional skin care products.

By focusing on the regional characteristics of the south of the Yangtze River and adopting the national style expression to design crab cards, envelopes and gift box packaging, the Jiangnan charm of chrysanthemum, yellow crab fertilizer is fully interpreted, immersive crab tasting scenes are vividly constructed, and the journey of finding "fresh" is outlined with poetic landscape.

As the world's beauty refrigerator category pioneer, PINKTOP Plantronics has always been deeply cultivated in the field of women's beauty protection. Recently, "PINKTOP Plantronics Rabbit" has joined forces with Japanese high-end cinema brand "FAITH", Singapore biotechnology skin care brand "Blé de Fonty Fonty", domestic medical beauty brand "Fumei" and domestic light medical beauty skin care brand "BIOLAB Listening Research" to jointly protect women's beauty and create a scientific and extreme new experience of beauty care.

On July 21, 2022, the new economic media "36 Krypton" held the "WISE2022 New Consumer Brand Summit" in Hangzhou, inviting leaders in the new consumer industry to participate in a "truth-seeking" discussion. As the only invited representative of the design company, Li Qi, founder of Rhett Design and vice president of China Industrial Design Association, discussed the innovation trend and development opportunities of brands under the "new brand innovation period" with more than 30 well-known investment institutions, e-commerce platforms, brand parties and service provider executives such as Babycare, Yunjing Intelligence, Huazhi, NOWWA Coffee and moody.

Where is the next opportunity in the new consumption field? How to grasp the industry trend and go up against the wind? From the perspective of design, Li Qi shared his thoughts on the trend of future business innovation with the theme of "Super Design, Return to Users, and Detonate New Business.

As a participant in the construction and development of Hangzhou, Li Qi, founder & chairman of Rhett Design, vice president of China Industrial Design Association and founding president of Hangzhou Industrial Association, was invited by urban express · orange persimmon interaction as a representative of the design industry. Together with other witnesses and builders in nine fields, including innovation and entrepreneurship, digital reform, rural revitalization, history and culture, and the Asian Games, share the changes in Hangzhou in their eyes in the past decade.

Li Qi believes that Hangzhou's open "science, technology, humanities and arts" innovation atmosphere provides entrepreneurs with a very benign business environment. The development of Rhett's design in this decade is closely related to the rapid development of Hangzhou. He said, "In the future, we will use design innovation as the engine to contribute more innovation to Hangzhou to build a world-class socialist modern international metropolis."

On August 23, at the scene of the third gold award conference, Lu Yaru, deputy general manager of PINKTOP Plantronics Rabbit, had a wonderful debate with 12 representatives from Chinese brands and institutions such as Hals & NONOO, Penny 61, Bai Xiao T, Pinluo Innovation, Lao Jin Mo Fang, Frog Prince, etc. on the topics of "should fine Chinese products be sold at high prices" and "prefer old Chinese products or new Chinese products after 00.

Li Qi, founder and chairman of Rhett Design, as the jury chairman of the 2022 Golden Award-Tiangong Kaiwu Award, was invited to participate in the whole live debate with Wu Xiaobo, Cui Hongbo and Wang Zhuo, and made wonderful comments on the whole performance of the debaters. In response to the debate on "Do I prefer old domestic products or new domestic products after 00", Li Qi believes that "in the concept of the post -00, there is no so-called concept of old domestic products and new domestic products, because they are all 'new', so they must like new domestic products. We should look at the problem from the perspective of users, not from the perspective of capital".