First of all, I would like to thank the founder of TLJ for handing over this project to Yuanli Creator. For most brands, choosing a tonality route is actually a great strategic challenge. We have summarized the following suggestions for other overseas brands to make reference:

⚫According to the local consumer culture, consumer channels to customize the brand strategy, according to local conditions to change the brand strategy.

⚫Brand tonality is the combination of brand tangible assets and intangible assets.

⚫The intangible brand assets are refined and standardized to facilitate team execution and consumer experience.