After the establishment of the brand consulting company, some cases that have been made public before have been sorted out, and will only be updated continuously afterwards. I will try to present as much as possible the way we think about doing projects. Dry content rather than pure vision. Design is the carrier that serves strategic presentation.
Likou Fu Frozen Litchi is a project that started to file in May this year. The strategic planning and design of the brand will be carried out from 0 to 1. As of December, it has achieved good results, with sales exceeding 100 million yuan in 7 months.
I will introduce this project in chronological order from the following stages, hoping to enlighten you.
⚫The project background
⚫Freezing Litchi New Category
⚫Likou Fu brand positioning
⚫️ Brand equity (brand slogan brand symbol)
⚫️ Packaging innovation
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The analysis and adjustment of brand positioning and brand slogan can indeed add a lot of intangible assets and competitive advantages to the brand
The idea of analysis is quite convincing
It's really great
Really admire!
Very useful knowledge!
Let me take a look, it's a bit like pharmaceutical packaging
Smack can be so strong
Top
Cut franchisee leeks
it's OK
Thank you for sharing
Professional
Puxiang designers often look at pictures. This kind of deep play may be disassembled by the boss.
This is the first time I have seen such detailed dry goods dismantling cattle!