Rhett Design Space starts from the "super scene" design strategy, perfectly integrates commercial efficiency and super experience, drives sales through user experience design, and builds koala global factory stores into the ultimate flat effect retail space.

Service Team: Rhett Design Space
Service Content: SI Design | Space Design | Brand Vision Refinement | Super Experience Scene Strategy | User Experience Design | Proofing Tracking | Construction Landing
Service Time: 2019

# VP for one second
The store is located in the golden position of the escalator entrance of the shopping mall. Rhett Design and Space designs the door head into an oblique design to visually guide consumers to experience the store. In the VP area of the door head, "super model" is selected to consolidate the brand image and stimulate users to explore in the store. The color has changed from the iconic red of online koala, and blue and white are used as the main vision of the store, making the whole space more rhythmic and comfortable.

# Good consumption movement
The space design team functionally partitions the store space based on the consumption line of "attention-interest-search-action-deal", and the area with high correlation is also closer. The two consumption lines are parallel, allowing customers to naturally pass through more areas during the shopping process and maintain a high interest in other products in the store.

Two consumer lines parallel:
◎ (Main) Explosions Zone-Makeup Test Desk and Beauty Makeup Area-Care Area-Clothing, Shoes and Accessories Area with Fitting Room as Radiant Point-Cashier (Food Area)
◎ (Times) Digital Appliance Area-Home Use Area-Food Area-Cash Register

# Display of Heavy Ping Effect
Compared with other koala physical stores, the display focus of koala global factory stores is not limited to "display", but more on "sales" to achieve the ultimate effect of space. In-store merchandise display uses shelves that can display and store more merchandise, and the products are arranged horizontally and densely. There are nearly 1500SKU in this space of less than 200 square meters. The whole space is more like a supermarket, and customers can choose slowly.

# Experiential Brand Dialogue
The space design team attaches great importance to the design of the brand dialogue system. Brand dialogue based on user experience has narrowed the distance between brands and consumers.
Door head: set the tone brand, the designer stood in the consumer's point of view, the koala factory store carried out a visual interpretation;
Back cabinet: product information display to facilitate customers to further understand the product and reduce the time they spend making purchase decisions;
Cashier Office: Emphasize brand culture again and strengthen customers' memory of brands.

# Full Link Service
Red Design Space provides full-link services to Koala's global factory stores from design to landing. In the process from 0 to 1, we repeatedly deliberated on the details of each project, through super experience scene strategy-user experience script design-space design-modular prop design and production-proofing tracking-construction landing, and finally accurately restored, "what you see is what you get".

/Super Design Triggers Business Future