As a microcosm of corporate strategy and culture, the exhibition hall is not a dazzling technique of space vision, but the best container that integrates corporate values, professionalism, growth and aesthetics, so that every viewer who comes with different expectations can trace back "yesterday" with the enterprise, resonate "today" and create "tomorrow".

In 2023, Rhett Design was invited by Xinhe Chenghe to design a unique cultural field that conveys strong industrial capability and integrates narrative, super experience and IP shaping, with the philosophy of "civilization, humanities" as its design philosophy and the theme of "Xinhe Chenghe Enterprise Concept-" Chemistry Creates a Better Life ", allowing viewers to see" innovation "," human harmony "and" competition "from different perspectives".

project information]
Customer Service: Xinhe Group
Service Team: Rhett Design Space
Service content: planning-design-construction-tracking
Project Address: Shaoxing, Zhejiang Project Area: 432m ²
Project landing: April 2024

# Set aside new boundaries to demonstrate the power of innovation
Based on the characteristics that it is difficult to directly present new and successful raw material products, the exhibition hall starts from the viewer's five senses, slowly unfolds the chemical raw materials integrated into our life in a multi-dimensional interactive form, replaces direct product display with immersive interaction, concretizes abstract products, establishes close links with multiple industries, enhances the perception of high value of products, and strengthens the brand mind of new and successful enterprises as fine chemical benchmarking enterprises.

# Explain the deep and remote, and depict the people and the scenery
The exhibition hall of "Renhe" takes the continuous iteration of "learning culture, responsibility culture, self-discipline culture, education culture and care culture" as the base, relying on the combination of video presentation and text expression, with particular emphasis on visual capture, hoping to pass on the cultural message inherited by the teacher to every viewer.

# Adults become themselves and go to the competition together
Before the big digital screen, the new and successful digital business architecture, operation and management objectives, and the vision of promoting the transformation of the whole value chain are clear at a glance, just like the wings of the future. The exhibition hall design of the enterprise not only takes into account the strategic expression of the enterprise, cultural genes, business growth, IP plasticity, and the ultimate aesthetic presentation and sensory experience, but also takes into account many factors such as space, environment, cost and so on.