【Design time】 2019.6.10
[Cumulative Sales] Tmall about 700000 platforms, which once topped the Tmall skateboard list.
[Market Environment] Looking back on the market environment at that time, I was really helpless. Almost all of them were in a price war. Few people were willing to do public relations from products and brands. Later, in the creative process of this scooter, we did not start with traditional user research. We believe in the real feedback from "observation. We observed a common problem: at that time, the design of children's scooters on the market (e-commerce platforms such as Taobao, Tmall and Jingdong) mostly stayed in the function itself, only adding some lines and animal patterns to the body for decoration. Their "cuteness" is just the map, not the image itself. Even at that time, baby caer, which was in a period of rapid development, did not develop similar products. We asked ourselves: why can't the scooter itself become a lovely character? So we began to investigate the image of children's favorite-dinosaur.

[Design Source] We found through several offline shopping centers that dinosaurs are almost everywhere from small desktop toys, puzzles, comic books, clothes, from dolls to picture books, and are deeply loved by children, but they are hardly applied to children's skateboards or outdoor toys. This is a huge design gap. We decided to "turn" the scooter into a dinosaur. It is no longer a cold tool, but a child's partner, playmate, and even their "mount", making this toy a carrier of "life" and healing. For us, design is not for decoration, but for solving problems. When the market is surrounded by stereotypical design, real innovation comes from re-questioning the "regular. Design doesn't have to be artistic, but design thinking can be flexible and artistic.