In 2020, Rhett Design and Space created a 1000m ² new retail experience center for home decoration for Tmall's six-star service provider, Bicheng Digital, which broke the traditional retail mode of electrical appliances, integrated online and offline consumption "fields" and promoted consumers with different needs to complete value exchange.

Service Customer: Orange Number
Service Team: Rhett Design Space
Service Content: Space Design | Super Experience Scene Strategy | User Experience Design
Service hours: 2020
Space area: 1000m ²

The space design team gradually upgraded the concept of "field" to a series of contact points for users to establish contact with brands through the order of "touch field, interaction field, transformation field and service field", thus opening up the whole consumption link for target users.

Based on the in-depth insight into the target population, the space design team determined the concepts of "orange star" and "orange planet" in the experience center, fully considering the terminal strategy of brand online and offline integration and the diversified and personalized home decoration needs of users, and created a double shopping entrance and scene of "life on the left and right.

# One-stop: Decoration of Xiaobai's Answer Book

The left half of the space is to serve the decoration of the new white-collar crowd. It is a professional solution to the pain point of "decoration is a trouble". No matter the decoration of new houses, the renovation of old houses or the partial renovation, you can find the most suitable "one-stop" solution here.

Special brand new product release and experience area
Not to miss every important moment, every chance to move.

The children's area is naive and cute.
It is a paradise for little cute people and a spiritual library for novice parents.

There is also a game living room, audio-visual entertainment area and coffee bar.
You can stay all day contentedly and happily.

# Strong link: empowering social value

As a link between the left and right spaces, the midfield has a design center, a social kitchen, and a high-end electrical wall. It is a service field and a social field for "orange stars" to communicate and talk.

# Scenario: an idealist in the luxury middle class

The right half is designed for the pursuit of exquisite middle-class people, meeting the needs of "I want a better quality of life", one-to-one real restoration of intelligent family life scenes, and at the same time accommodating activities, theme salons, home exhibitions and other functions.

The living room and kitchen are the first to break through the traditional physical boundary.
become freer, more open, more integrated here

Bedrooms and bathrooms are certainly not giving in to compete for "taste".
They know best what is the best way to relax urbanites physically and mentally.