Project: Courage Series Carved Soft Mist Lipstick
Customer: Meikang Fandai MEIKING
Creative Team: Nian Xiang Creative NXC
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The concept of this case provides Meikang Fandai with: brand top-level business positioning consultation, brand gene reshaping, brand image reshaping, product packaging upgrading (product container modeling industrial design, product packaging design), limited edition creation, illustrations, advertising videos, communication strategies, etc.
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MEIKING 'Brave' Lipstick

As a Chinese make-up brand that conveys the idea of 'Rejuvenation of Oriental Women's Spirit' to consumers, MEIKING responded fast and presented its limited-edition 'Brave' to cheer Chinese women up in the current coronavirus pandemic.

We believe that, under the theme 'Brave', the verse 'in me the tiger sniffs the rose' provides a vivid interpretation of 'women's bravery' that is full of oriental wisdom. Therefore, the limited edition applies 'tiger' and 'rose' as the visual identity, which is artfully integrated into the packaging to bring surprise to user experience. As the case opened, a little tiger that symbolizes 'Brave' is unveiled, and it immediately leads to the exquisite rose pattern embossed on the lipstick bullet. An 'Oriental Spirit Seal' is also created, harmonizing with the brand's icon, as the ideological concept of our lipsticks.

Note: The figure at the end is provided by the brand, and the illustration elements and product design are supported by the concept.