In recent years, food safety, health and nutrition are often the topics that people talk about most, which also reflects that people pay more and more attention to health. The spicy sauce products of Lu Jiangjun brand are only made of pure peanut oil (100% peanut oil), which is different from the spicy sauce products processed by rapeseed oil or blending oil. This is also the entry point for Lu Jiangjun's product innovation. Through the pure peanut oil production process, it also realizes the double innovation of product flavor and ingredients, and strives to occupy a place in the spicy sauce market segment.
From the perspective of brand communication and reducing memory costs, we want to re-examine Lu's logo design. From the perspective of strategy (overlooking the overall situation) + culture (cultural leverage) + aesthetics (visual design), especially from the perspective of brand communication, we suggest Party A to upgrade the brand logo to make the logo design more direct, concise and fashionable.
Brand is to live in the spoken language of the public, to do word of mouth, rather than exist in the mind. I also agree with this view. We think that something is good and we often talk about it and share it with our relatives and friends. Therefore, when designing the packaging of the "Lu Jiang Jun" brand, we hope to take advantage of the image of the ancient general, so that it can quickly bypass the psychological defense of consumers and become an old friend of consumers overnight.