As a strategic partner of Midea Group, "Rhett Design" in 2021 created the world's first AI Wisdom Experience Hall for Midea's high-end AI technology home appliance brand "COLMO.

Service customers: COLMO
Service Team: Rhett Design Space
Service Content: Space Design | SI Design
Service hours: 2021
Project Location: Guangzhou

The high-end AI technology brand "COLMO" is a strategic transformation of the world's top 500 U.S. group to deploy the high-end home appliance market. COLMO aims at the rising high-end consumer groups with global vision, comfortable and convenient life, intelligent technology and high quality taste. It integrates AI core technology into high-end household appliances, releases rational space with simple and complicated design, and leads the new integration of contemporary elite life scenes and life aesthetics.

As a strategic partner of Midea Group, Rhett Design Space was invited to provide space solutions for COLMO's world's first AI intellectual experience hall. With "super scene" as its core strategy, it helped COLMO to double its sales growth, break through 3 billion sales targets ahead of schedule, and create a high-end future technology brand vane.

Rhett Design Space has built an efficient dialogue space between brands, products and users for COLMO in an all-round way through the shaping of super scene-"sharing" lifestyle, and strengthened its positioning of high-end future technology brands. This cooperation with COLMO is not only a space innovation and brand cooperation, but also a communication and collision about design value and future life.

/Super Design Triggers Business Future