Tencent is one of the largest integrated Internet service providers in China and one of the Internet companies with the largest number of service users in China. As the traditional Chinese New Year of the Horse approaches, Tencent hopes to use a gift to convey the company's Spring Festival greetings to senior employees and some international friends. In the past, the categories of Spring Festival gifts on the market were complicated and lacked the unique traditional characteristics of China. They rarely resonated with Chinese people, let alone make foreigners shine. Therefore, in response to such an opportunity, our Rococo cultural and creative design team joined hands with Tencent to jointly create exclusive Spring Festival gifts with both Chinese traditional cultural heritage and Tencent's iconic characteristics.

The cultural and creative team combines the three dimensions of Chinese traditional Spring Festival characteristics, Chinese cultural heritage and Tencent's iconic characteristics, and then realizes it through product positioning, cultural characteristics, serialization, product attributes and other screening conditions and methods. After creative brainstorming-sketch phase-3D rendering-proofing-proofing modification and sealing-mass production. A series of rigorous cultural and creative design processes have created three gift schemes with Chinese style, and used Chinese intangible cultural heritage as the foundation to provide customers with high-quality services.

Taking the Year of the Horse as the starting point, combining the traditional Chinese Spring Festival elements with Tencent's most representative "QQ" image, it provides Tencent with three gift directions. One: Concentrate the essence of traditional elements into handicrafts. In traditional festivals, it contains some good wishes, with beautiful meanings such as unity, forge ahead, auspiciousness, and celebration. The highlight of this gift design is that it has the same "finishing touch" as traditional customs. This is a more participatory event, and its unique commemorative value comes from it. Second: This gift is designed in the same series as the dragon dance. Tencent's lion dance takes the plum blossom pile, and the lion picking the green implies that Tencent's spirit is close to the door. It has a good way to make money, step by step, and look far away. The common highlight is that it has the same "finishing touch" as traditional customs. Three: Take the word "Teng" in Tencent as the creative source. Taking the Fengxiang clay sculpture in the intangible cultural heritage as the form, taking the horse stepping on the flying swallow as the state, combining the moral of the horse itself with the spirit of Tencent, it has a significant meaning in discussing cooperation, courtesy and other occasions.

Rococo's creative plan has been highly recognized by customers. Combine cultural creativity with Tencent IP features to create high-end customized gifts exclusive to Tencent, making customized gifts full of Tencent features and interactive experiences. Let users not only feel the surprise brought by Tencent, but also inherit and spread the traditional Chinese culture.