Xinxincheng is committed to providing Chinese families with original healthy specialty ingredients, adhering to the original ecology and health concept, and providing users with higher quality healthy ingredients. The overall symbol form of the enterprise is the plant rhizome and the sun, conveying the agricultural product industry attributes of the heart. The rhizome represents growth and nourishment, combining the root of the plant and the heart of the heart with positive and negative shapes.

In the design of sesame oil bottle type and gift box, the overall packaging design is simple and modern, while expressing the traditional and simple concept, reflecting the preciousness of food materials, using black shell with local gold embellishment to convey the brand's high-end texture.
The subsequent packaging design of rice and Shanzhen also continued the design method, focusing on the ingenious selection and health concept of agricultural products.