Name of Work | Fenjiu Bofen 53 Gift Edition Packaging Upgrade
Brand Holding | Shanxi Xinghuacun Fen Distillery Co., Ltd.
Original Design | Tiger Pan
Executive Design | Xiao Longfei
Craft Design | Xie Zhangkun Lu Miaorong
3D Rendering | Wu Juanjuan
Video Presentation | Ma Chao
Project Management | Tongtong
Promotion Organization | Tang Lanling

-Large quantity, greater challenge? Our partners seem to be inclined to give us the most difficult or the most sold products of the brand. Fortunately, because a design can reach thousands of households, isn't this the design influence we desire? But we are also very cautious. The sales volume changes caused by design changes always affect the heartstrings of participants. With shackles, we try to dance well, better, may be the best at present... For a long time, light bottle wine represents low cost, low value and low aesthetic in China's liquor consumption market. It is hoped that through this design, with larger sales of products, the aesthetic height of the entire Chinese liquor market will be improved, and the haze under the clichéd boring will be free. We upgrade the gift attribute of grain wine to shape the product into the industry benchmark of high-end light bottle wine with higher quality and more innovative consumption experience. In oriental aesthetics, ancient Chinese architecture is one of the important representatives of Chinese aesthetics, and our design inspiration also comes from this. When the rain flows through the graceful arc of the roof tiles, it slides down the eaves, connecting the beads into lines and scattering the earth.