In the first half of 2023, with the moderate recovery of the consumer market
Increasingly complex consumer needs
Large AI models such as ChatGPT and AIGC are coming at the same time.
Subvert the inherent content generation and business model.
Also put forward higher requirements for the design industry

Steady and far-reaching, can then have a future.
Facing new value growth opportunities and momentum
Rhett Design Continues to Insight into Changes in Demand and to Contact Users, Customers and Industries
Focus on innovation in new energy, medical, home appliances, food and other industries in the second quarter
Jointly explore the new rhythm, new opportunities and new growth of the business world

/Design for one, the achievement of China to create the core value chain

Around the pain point that orthodontic patients cannot return to the clinic as scheduled due to various reasons such as work and life, which leads to prolonged treatment period and even tooth dislocation and movement, Reid Design was once again invited to upgrade Mooeli dental opener for Chaohou Technology, and innovatively launched the industry's first full dentition oral observation instrument-Mooeli Ultra oral observation instrument, breaking the time and space limitation of return to the clinic and reconstructing a new invisible orthodontic experience.

When the purchase of home appliances gradually from "male-led" to "female-led", female users of home appliances product value and performance of the dual demand, is affecting the future trend of home appliance consumption. In 2023, Rhett Design innovated Fangtai F1 Crescent Series for Fangtai Group, recreating kitchen aesthetics with Smart Crescent, and demonstrating the perfect balance between "Yan Value First" and "Performance Responsibility.

From firewood, coal, oil to electricity to new energy, human beings are always exploring more efficient, convenient and clean energy forms. Nowadays, under the target of carbon peak and carbon neutrality, hydrogen energy, photovoltaic, lithium battery, energy storage and other industries have attracted much attention, and human beings are moving towards a new round of energy revolution.
Energy brands such as Beijing Sanying United, Wanxiang 123 Co., Ltd. and Airo Network Energy have joined hands with Rhett Design to design and develop a variety of new energy products such as split hydrogenation machines, Wanxiang household energy storage systems and Airo inverters. Rhett Design has continuously driven product innovation in hydrogen energy, energy storage, photovoltaic and other industries, enabling the rapid development of low-carbon economy and welcoming a new era of energy revolution.

"Sanhua Holding Group" is the world's largest supplier of refrigeration control components, committed to becoming a leader in the global industry market segment, and an important creator and contributor to the green quality environment. In 2022, Reid Design will provide the "Planning-Design-Construction-Tracking" full-link service, and the Sanhua Commercial Refrigeration Enterprise Exhibition Hall of Sanhua Holding Group will be completed.

In 2022, Rhett Design will focus on the innovation of brand experience scenes, join hands with international high-end household appliance brand casarte, rely on the high-end SHOPPING MALL in 70 + core cities across the country to extend offline contacts, take brand narrative as the starting point and MOT management as the starting point, and build a "casarte washing and protecting art space" integrating order art aesthetics, exclusive service experience, in-depth social function and intelligent washing and protection scheme 」, take the lead in launching the frontier business model exploration of China's home appliance retail format in the shopping center field.

How to highlight the differentiated value of new technology enterprises to users with the help of offline exhibition hall media? In 2022, with the help of the exhibition hall design project of Beici Enterprise, Rhett Design gave its own answer. As a brand of whole body health care electrical appliances, Beici adheres to the brand concept of "Free your life", advocates a healthy, energetic and positive attitude towards life, takes life as the origin and quality as the cornerstone, and focuses on the innovative breakthrough of intelligent health care electrical appliances. Based on the brand positioning, Rhett design to "freedom, quality, futurism" as the design gripper, through the use of metal, water grinding stone, glass and other materials, with wood grain for space temperament softening, so that the corridor-style exhibition hall presents a minimalist, pure, free and bright overall visual style at the same time, endowed with a sense of home life.

Under the continuous surge of light sports, sportswear that can support all-day comfortable activities, meet the needs of cross-scene wearing such as fitness, work and leisure, and have both aesthetics and practicality has become the preferred choice on the current list of female consumers. Aiming at this consumer outlet, the domestic emerging female sports brand "BY YOUR SIDE" takes "tactile aesthetics" as the core concept, and takes comfort and beauty as the standard to create exclusive sports equipment for high-end fashion women. In 2021, Rhett Design was invited by [BY YOUR SIDE] to start with brand LOGO design, brand color specification, brand material extension and other aspects, and through user insight, value definition and super symbol deduction, it will output a brand image visual identification system with "strong identification, aesthetics, scientific and technological sense and affinity" in all directions, helping the brand to accelerate the layout of China's high-end women's sports clothing market.

In the context of the national cultural policy traction and cultural self-confidence, many deep-cultivated food track of the Chinese time-honored brand reinvigorated, new characteristics of traditional cultural brands have emerged, thus giving birth to a large number of "national style" as the output-oriented brand design program. In the mixed market environment, whether it is a Chinese time-honored brand with brand renewal as its goal orientation, or a new traditional cultural brand with emerging characteristics that strives to highlight the encirclement, relying on products that grasp the current consumption trend, to achieve accurate touch of their own cultural value has become the key to building brand barriers and occupying the minds of users.

For the 2023 new product "Wuweihe · Hu Yang Series Soy Sauce", which is known as the century-old brand and innovative design, Reid Design focuses on the regional characteristics of Hu Yang soy sauce by extracting cultural symbols, integrating classic Jiangnan landscape with modern landmark elements of Hangzhou, and transmitting the century-old Jiangnan flavor with the cultural charm and shape of ancient and modern blending, helping the century-old brand to realize the new life from "Chinese time-honored brand".

On April 9, 2023, PINKTOP Bintu's annual blockbuster new product "warm and cold AI · intelligent beauty refrigerator" was unveiled in Li Jiaqi's live broadcast room. It was equipped with AI intelligent technology with 10 ℃ professional fresh-keeping and warm and cold double-effect integrated design, unlocking the "fresh" experience of skin care suitable for all seasons for all girls. During the live broadcast, only one minute of sales exceeded last year's "Double Eleven" 6 times, driving the beauty refrigerator category sales growth of 110 percent, the market response was enthusiastic, helping the "global beauty refrigerator category pioneer" PINKTOP Bintu once again strong out of the circle.