In 2021, the Hangzhou Asian Games customized licensed product-Yifutang · Ten consecutive championships and twisted tea, stood out from 7815 entries from 35 countries and regions around the world, and won the 2021 China Design Smart Manufacturing Award.
Customer Service: Yifutang
Service Team: Rhett Design
Service Content: User Research | Product Definition | Product Design | Brand Design | Exhibition Planning and Design
Service hours: 2021
# Create a tea that attracts young people
With the rise of new tea drinks, consumers' consumption psychology and lifestyle are changing, and more young people begin to buy tea, drink tea and deliver tea. Based on this situation, Yifutang and Reid designed it, hoping to create a "fresh tea" for gifts to attract young consumers. Rhett designed the packaging innovation of this brand-new product, ONEWEEK TEA, and delivered his own answer sheet with the "ten consecutive championships and twisted tea" exceeding expectations.
# Subversive Packaging Makes Super Imprint
If a brand wants to reach the target consumer group, it must have the "super mark" of hitting consumers directly ". As a bridge connecting consumers and brands, innovative products, high-value packaging, and interesting content can quickly seize their minds, form a personalized and differentiated "cognitive moat", and detonate consumer buying frenzy. "ONEWEEK TEA-Ten consecutive championships to play twist tea", as the packaging IP that Yifutang will focus on in the future, is gradually becoming an important brand asset of Yifutang.
At the same time, Yifutang Ten consecutive championships and twisted tea also appeared in FBIF food and beverage innovation forum and other exhibitions, bringing brand-new solutions to tea food packaging innovation.
* Note: Part of the picture material comes from Yifutang
2021 FBIF Food and Beverage Innovation Forum Site
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Super awesome, wouldn't it be beautiful to change to an iron jar?
The concept is a bit reluctant, and the small plastic box is also a bit cheap and has no texture.
It is very subversive, but for these consumers who drink this tea, they feel that the package is too young and somewhat cheap. Can you change the name of these teas to be younger? Famous teas, scented teas, slimming teas, milk tea granules, or the names of teas suitable for these groups in the office are directly younger. The feeling is more in line with the feeling that this packaging group can accept, give each other, and the desktop must feel.
It's great
Great!
Colorful
The color is too flashing