ZEEKR (ZEEKR), focusing on the research and development of intelligent electric travel forward-looking technology, building a science and technology ecosystem and user ecosystem, to create a trend of life with science and technology. In 2023, Rhett Design Space was invited by ZEEKR to refine the "Travel-Rest" binary concept group and build the world's first single-family "Krypton Center" as the brand's exhibition space and product experience center, leading a new travel lifestyle.

Customer service: extremely krypton (ZEEKR)
Service Team: Rhett Design Space
Service content: "planning-design-construction-tracking" full-link service
Service time: 2023
Pole Krypton Center Location: Hangzhou

# Adhering to the "zero boundary, no limit" polar krypton brand concept, with "extended integration, temperature, nature, exploration experience" as the concept landing point, highlighting 60% polar krypton elements, 30% polar krypton style, 10% Hangzhou representative local culture.

# body, no domain: in-place aesthetic construction, into the abstract tea garden image, translation of polar krypton brand gene
# Tour-Endless: Garden-style dynamic planning, "Simplicity and Complexity" show, ultimate product & technology experience
# Heart Boundless: Circle Community Marketing, Tea for "Krypton" Service, Open-Private and Exclusive Social Networking

/Design for one, the achievement of China to create the core value chain

"Moving-static", "inside-outside", a kind of abstract thinking of philosophical dialectics, but in everyone's travel experience, really looming. In the writings of the writer Jack Kerouac, the movement of body and mind, stillness, internal thinking, external environment, and the dialectics of the two are woven into a journey across the continent. The protagonists are constantly marching through cities and countryside, taking risks, roaming, talking and thinking.


Perhaps, the essence of the rhythm of individual life comes from the conflict, confrontation and symbiosis of "path and purpose", "exploration and stability"-a wonderful paradox of balance and flow. Shan Ye galloped, but also at the same time, swimming in the inner sea; confined to its own situation, it also tried to explore the universe of others, lamenting the depth and breadth of all things.

"We may be able to open up such a field: it is related to the physical experience of the current urban youth. Here, outward exploration and inward perception blur the boundaries and share the same frequency with each other"

Following the above considerations, in the early creative divergence process of [Hangzhou Xingyao Store Project of Polar Krypton Center], combined with the inherent attributes of Polar Krypton as a new energy vehicle brand, Rhett designed and refined the "travel-rest" binary concept group, thus locking the "Longjing Tea Garden" with green terraces and mountains along the way, which is favored by Hangzhou self-driving enthusiasts, as the inspiration prototype, to reorganize "balance" and solidify "flow 」: travel and rest, man and nature, body and mind, can be in this communion and dependence.

Hangzhou xingyao store, the polar krypton center, is the world's first single-family polar krypton center closest to ZEEKR building. it is located in the key hub area of Hangzhou riverside, facing Geely building, the headquarters of polar krypton brand in the north, core business circles such as xingguang international plaza and longhu riverside tianjie in the west, and large science and technology parks such as Alibaba and ifete building in the south. The storefront stands on the Binjiang Yintai Central Square, carrying a huge flow of people and customers in the business circle on a daily basis. At the level of regional development strategy, it also serves as a three-dimensional window for the extreme krypton brand.

Adhering to the "zero boundary, no limit" krypton brand concept, highlighting 60% krypton elements, 30% krypton style, 10% Hangzhou representative local culture, based on AIDMA and combined with user MOT research, the experience of integration, temperature, nature and exploration is positioned as the conceptual landing point of this project.

Reed design hopes that this new car retail space can derive a "borderless" space ecology: while creating an extraordinary shopping journey for consumers, it can meet the social needs of the zero-generation technology driving enthusiast circle, give contemporary urban youth a sense of belonging, pass the borderless co-creation between brands and consumers, between users and users, and between cars and the world, and broaden the core and extension of the brand.

The overall space image is abstracted from the Longjing tea garden. Rhett's design attempts to deconstruct and recreate the traditional and concrete elements of the tea garden with modernist design techniques, paying attention to leaving white space to create an aesthetic atmosphere of empty and misty rain and green jade shadow, so that viewers can naturally develop the meaning of visiting the garden.

From a distance, the storefront is graceful and graceful, with a corner of the ring. The glazed glass curtain wall gives a hazy, smart and quiet impression, inviting people to visit. On the side are landscape sketches and leisure chair seats that are convenient for relaxing and chatting. The three or two islands are stacked in parallel. Freehand brushwork depicts the winding changes and ups and downs of tea bushes winding around the mountains. At the end of the twilight, the lighting systems at the top of the building, the inner transparent facade and the bottom facade will be started together, showing a warm gray gradient effect, which is full of light and bright, as bright as beads, and enlightens people.

Conforming to the special shape of the site, making full use of strengths and avoiding weaknesses, the whole building is constructed in a fan-like shape with the help of the terrain, ensuring the maximum utilization rate of space and laying out the sense of openness of Guangliao. The internal double-layer luminous lamp film ceiling is also arranged in a fan-shaped radial shape. Combined with the frame, wall, roof and other related components, the double-layer is connected in series and integrated, turning parts into whole, and dominating the line of sight.

Tea garden mountain color, rolling into the room. In terms of design considerations of materials, lighting and soft clothing, Reid's design attempts to integrate the natural vitality created by the architectural appearance into the interior, guide the continuation of recreation, and let the secluded landscape within inches.

The light rice gray rock plate extension wall, which is innovatively processed by hot bending process, is flat and has no gaps, creating an integrated, smooth and elegant overall impression. The corners of the wall surface are processed by streamlining, and the columns, seats and tabletops are all kept round, echoing the soft form of the tea garden terraces.

Space interface fusion continuous, pure self-contained. Cast-in-situ terrazzo floor, hill grain with straight grain mixed wood veneer, and Longjing green soft furniture, paving the natural, warm, soft space tone. Leather, fabric, wood, metal, glass and other multi-material embellishment, enhance the degree of refinement and rich perception.

In order to simplify and control the complexity, it is implemented in the best placement of vehicles on the first floor, the display of SEA(Sustainable Experience Architecture) vast intelligent evolution experience architecture, and the design practice of lighting system, to restore the real feeling of the product, highlight the display effect, and conform to krypton's brand positioning of "delicacy, trend and technology. In the avant-garde and comfortable atmosphere, the comers walk freely and explore the advantages and charm of future intelligent travel products.

Move steps, ascend steps, spiral ladder embedded flexible light bar, leading to the second floor area gradually raised, rhythm more.

Arriving at the entrance, the shadow, sound and tea fragrance, lining the outdoor natural light and landscape surface, flow in the exclusive space of ZEEKR Pub users on the second floor, and the intersection and collision of heart and heart take place here.

In front of the krypton bar, ZEEKR Bar can recline to taste coffee and drink tea, gossip with neighbors about daily trivial matters and exchange hobbies. The bar lighting is based on the extreme krypton "electric blue", using RGBW lighting color system, the light and shadow atmosphere rises with the sun and the moon, the gradient depth, like the lake fog, sky blue smoke and rain.

The two-story facade, near the ZEEKR Camp polar krypton camp, is for many people to sit together, rest against the window and enjoy the city scenery. ZEEKR Lounge is surrounded by simple furniture and equipment, which can be flexibly separated to meet the needs of sharing, co-creation, small exhibitions and other purposes. Hiding Zone's free space, conference room and negotiation room are relatively independent, providing a field for business negotiation and private gathering.

In the whole layer of space with a warm and melting tone, from openness to privacy, it is orderly and progressive, no matter who comes or what they want, they can enjoy it.