The leading brand of solid wood environmental protection learning table focusing on children's growth research is "2 square meters", which is the brand incubated by the national industrial design center "Rhett Design" in 2010. Up to now, as the drafter of the international standard for children's furniture, "2 square meters" has become the best choice for 500w families. It has 600 stores in the country and continues to lead the development of the solid wood learning table industry by creating a smart learning table with solid wood environmental protection and leading design.

In 2021, Rhett Design Space was invited to upgrade the brand SI for "2 square meters" to help "2 square meters" fully release the offline terminal experience and sales value, and establish a three-dimensional sales ecology with deep integration of online and offline.

Customer service: 2 square meters
Service Team: Rhett Design Space
Service Content: 2 m2 Brand SI Design
Brand Visual Refinement | Super Experience Scene Strategy | User Experience Design | Model Store Landing
Service hours: 2021

# Brand Strategy Upgrade
Children's education has always been one of the core issues that Chinese families pay attention to. With the continuous increase of people's investment in children's education, at the same time, the educational concept of the new generation of parents represented by the post-85s and post-90s has also changed: they no longer only focus on achievements, but also hope that children can grow up healthily in a relaxed and happy learning atmosphere. As the head brand of solid wood learning table and chair track, 2 square meters have a deep insight into the double changes of the industry and target users. On the occasion of the 10th anniversary of the establishment of the brand, they will fully start to upgrade the brand.

# Brand Dialogue New Field
As the core channel to establish brand image and transmit brand differentiation value, offline terminal is the key to brand upgrade of 2 square meters. Rhett Design and Space went to many places across the country to conduct in-depth research on offline stores such as 2 square meters collection stores and Zhongdao stores. Through targeted interviews with parents, shopping guides, distributors and other store participation roles, Rhett combed the core needs of different internal and external participation roles in offline stores, and skillfully integrated the brand concept of "learning to play + learning table retail" into the brand-new brand experience script, finally, the growth space of forest fairy tales, which implies "infinite imagination", is constructed. This space provides parents with systematic and sustainable solutions for children's growth. It also helps dealers reach potential users accurately, improves store entry rate and customer retention, and ultimately helps brand reshape the core competitiveness of offline terminals.

# Brand Story Full Scene Construction
The overall space color is multi-level dark green with wood grain color, decorated with green forest insert device, which creates a visual memory point with forest fairy tale as the theme for the space. In addition, the space design team selects healthy and environmentally friendly materials, applies the "upward" brand super symbol to the space details, and uses the clever use of the roof shape of the forest hut to create a warm fairy tale atmosphere of the 2 square meter terminal, thus establishing a natural and warm brand perception of 2 square meters.

/Super Design Triggers Business Future