Gu Yi provided the following services for Huapin Hui this time: brand creative wine label design wine label proofing production metal label proofing production product display effect rendering

It is very common to bargain for things. The lower the price of the product, the happier the consumers are, which means less profit for business owners. Why is there a bargain? Let's put aside the psychology of taking advantage, the big reason for this is that the price of the product is not equal to the value of the product itself in the eyes of consumers. Most of the time, consumers do not consider the product premium and other operating costs, consumers only see the packaged product, they compare it with the price, so many looking at cheap outer packaging products will lead to: in the minds of consumers think that the price is too high. Therefore, in order to avoid consumers thinking that the price is too high due to the outer packaging as much as possible, we should design a suitable packaging coat for it; let us understand through the case below.


Name of Work: No.1 Huapin
Customer Name: Shenzhen Huapin Hui Trading Co., Ltd.
Service Content: Wine Label Design
Service Team: Gu Yi Packaging Design Department

Background: The brand name: "No.1 Huapin" domestic red wine packaging design has two products: mid-range red wine products priced at 488 yuan and high-end red wine products priced at 1458 yuan. The product comes from: Hongsibao wine producing area, the first wine town in China, which provides a good endorsement of trust for product quality. The customer is also a very patriotic entrepreneur. As a disciple of Li Hua, a domestic wine expert, she is also supporting the domestic wine industry in her own unique way. Under the environment that domestic wine sales are not as good as imported wine, her company has always only sold domestic wine. Considering that the current standards for consumers to purchase products are no longer limited to product quality, product feelings and product packaging are all factors considered by consumers. Therefore, for the outer packaging design of these two domestic wine products, we need to dig out more bright spots to package them.

Internal product: product name "No.1 huapin" is a name full of Chinese culture, with its own Chinese flavor, combined with customers' own patriotic feelings, we take huabiao as the starting point of the whole red wine product design. The brand name of the product is presented in the most direct form: the number 1 plus Huabiao elements form the visual symbol of the product to form the main visual symbol of the brand, and the use of the later packaging can maximize the formation of visual memory points for consumers.

The main product map composed of Huabiao and number 1 is a graphic symbol with Chinese cultural charm, which is a good starting point from both the consumer's perspective and the enterprise's perspective. In the minds of consumers: Chinese cultural symbols can evoke the national feelings of Chinese children, so that products resonate with consumers; for Huapin Hui, the company's internal cultural attributes are presented in the most direct and clear way.


Product packaging: brand graphics show its inner spiritual attributes, which is like a human skeleton. It is far from enough for a human to have a skeleton. We also need to endow it with flesh and blood: outer packaging. In order to present a packaging coat that matches its price more directly in front of consumers, we directly use the difference of materials to distinguish the design.

Mid-range domestic wine design: For mid-range selling price products, we have adopted black gold matching to carry out the overall wine label design, taking the main figure representing Chinese flavor as the main body of the whole wine label, combining with relief bronzing technology to attract consumers' attention, and selecting special wine label paper with fine lines. The overall wine label gives people a stable atmosphere without losing color value, and directly choose wax seal instead of ordinary rubber cap on the bottle cap to improve the product grade.

Product packaging: brand graphics show its inner spiritual attributes, which is like a human skeleton. It is far from enough for a human to have a skeleton. We also need to endow it with flesh and blood: outer packaging. In order to present a packaging coat that matches its price more directly in front of consumers, we directly use the difference of materials to distinguish the design.

Mid-range domestic wine design: For mid-range selling price products, we have adopted black gold matching to carry out the overall wine label design, taking the main figure representing Chinese flavor as the main body of the whole wine label, combining with relief bronzing technology to attract consumers' attention, and selecting special wine label paper with fine lines. The overall wine label gives people a stable atmosphere without losing color value, and directly choose wax seal instead of ordinary rubber cap on the bottle cap to improve the product grade.

High-end domestic wine design: in the design of high-end products, we have not redesigned its main visual symbol, which is extremely unwise for the new brand, which is not conducive to the brand to form a brand memory point in the hearts of consumers. in many cases, we should concentrate our superior forces on one point. The main visual symbol of the brand is designed with metal material, and gold foil paper is selected to carry the text information of wine label. The whole product design forms a visual and tactile impact to consumers, so that consumers can give a high value from packaging at a glance.