Serving customers: not far away
Service Team: Rhett Design Products
Service Content: Product Design | CMF Design
Service hours: 2021

In this new track, which takes the subdivision population as the horizontal axis and the subdivision scene as the vertical axis, finding the difference with the traditional small household appliance brand is the opportunity point for the new brand to break the circle quickly. "Rhett Design Products" innovates traditional mature categories to help new brands seize the opportunity in the new consumption situation.

In the traditional small fan industry with low-price competition, serious homogeneity, low penetration rate and low brand power, what kind of products can be used to pierce the hearts of consumers? "Rhett Design-Products" is aimed at young consumers today, creating a handheld ram fan that is different from the traditional small fan. After several months, through the continuous polishing of more than ten kinds of color, shape, structure and other product schemes, the best scheme is determined, just to create a cool and refreshing artifact in summer with both color value and function.

Elegant and advanced color matching of cream white and retro green is adopted. The design of the duct-style air cylinder hides the fan blades; The 6 m/s high wind speed is 1.5 times higher than that of common fans. The two models match different personalities. Small and light, guess the pocket and go; Mini portable, versatile indoor and outdoor environments.

/Super Design Triggers Business Future