Spring water is born, spring forest is prosperous, everything is surging and jumping for joy.

On March 14-17, the AWE2024 was officially launched in Shanghai.

As Asia's largest, the world's top three international home appliances and consumer electronics exhibition,
The theme of AWE2024 exhibition is "intelligent technology, creating and enjoying life,
With a scale of 150000 square meters, it focuses on technology, innovation, intelligence, health, low carbon and other technical fields.

Taking the opportunity of Rhett Design's presence in this home appliance event,
We hereby present the "Rhett Design AI Era Home Appliance Innovation Special Issue".
As the "first issue of spring 2024",
Explain the full factor design centered on strategic products,
Insight into 7 key business innovation points,
Inspire the AI era of home appliances "new scenarios, new users and new opportunities 」.

/Design for one, the achievement of China to create the core value chain.

As a leader in design innovation in the home appliance industry, Rhett Design conforms to the latest round of Ai technological revolution and industrial upgrading, continuously insight into user needs and industry frontier trends, takes strategic products as the center, and relies on the all-element design of "product-channel-experience-brand" to create an innovation system of core value chains such as product, channel, brand and user growth for many leading enterprises in the home appliance industry, focus on kitchen, beauty care, cleaning, entertainment and other full-scene solutions, with the "user experience-business model" of the two-line exploration, to create a 10 billion-level industry sales crown products, continue to pry the home appliance industry innovation and change.

At the 2024AWE exhibition site, Rhett designed the "Ten Billion Sales Club/DESIGN BAR" as the theme, and "settled in" this appliance event in a limited time. In the Baiping LIVE interactive space, Rhett joined hands with the super achievements of top 500 enterprises such as Fangtai, Hisense, Haier, Midea, COLMO, Casarte, Supor, Xiaoxiong Electric, etc, on-site dismantling by the "full-factor core value chain design innovation" to achieve "strategic-level single products to achieve 10 billion sales crown" the ultimate code.

Taking the opportunity of Rhett Design's entry into this home appliance event, we hereby take "Rhett Design AI Era Home Appliance Innovation Special Issue" as "the first issue in spring 2024" to interpret the all-factor design centered on strategic products, gain insight into seven major business innovation points, and stimulate "new scenarios, new users and new opportunities" for home appliances in AI era 」.

In 2015, Rhett Design joined hands with Fangtai after 5 years of research on 1000 households in China to innovate and develop [Fangtai Sink Dishwasher]]. In view of the cooking habits of Chinese people, we will create a new ecological space for quality washing, which integrates kitchen washing, supplies washing and fruit and vegetable washing, continue to lead the lifestyle of high-end quality kitchens, open up a market of 10 billion yuan, and sweep through various global design awards such as the German Red Dot Award.

Up to now, the e5 series of dishwashers in Fangtai sink has been newly installed, equipped with the latest cleaning technology, high-energy bubble washing 3.0, innovatively using the golden rule of "one peeling, two rinsing and three washing" in bionics, using the "water gas" mixed power mode, through high-energy bubble blasting stripping and strong water flow continuous washing, providing a cleaner cleaning scheme for solving the complex residual cleaning problem of Chinese cooking kitchenware, and leading the dishwasher industry to enter a new "bubble washing era" era ".

In 2019, after 4 years of research and development, Rhett Design and Fangtai have innovatively designed a "one-stop" cooking platform [Fangtai Integrated Cooking Center]. It has adopted "upper row integration" as a breakthrough development solution for integrated kitchen electricity, integrating the functions of range hood, cooker, steamer box, oven, steaming and baking cooking machine, and truly realizes the linkage of smoke stove and smoke steaming and baking, integrating five dimensions of function, space, aesthetics, intelligence and specialty, redefining Chinese cooking.

In 2023, Ryder Design was once again invited to design the "Y Series of Fangtai Integrated Cooking Center" for Fangtai, pioneering a two-stage lifting, free hovering at any height, a new generation of temperature and humidity dual-control technology, realizing "steaming and baking double strength", an unbounded pure flat design, achieving the beauty of minimalist order, realizing real "cooking freedom" with "dynamic thinking", and innovating the cooking experience again.

In 2023, starting from the segmented needs of young women, Reid Design will help Bear build a hand-held electric iron by exploring the dual use scenario of "home-travel. Since its launch, the sales volume of the product has exceeded 20w units, ranking TOP2 on the Tmall hand-held ironing machine hot selling list.

The outline of the body adopts the modeling language of square in the circle and hard in the soft, creating elegant and delicate perception. Based on the ergonomic design of the 15 ° tilt handle, fit the Oriental female hand, push labor saving. The handle can be folded 180 °, which is conducive to flexible use and storage. Double beauty sharp detail processing, satisfy ironing without dead angle.

When the fast pace becomes the norm of life, small household appliances with high efficiency and high quality characteristics are more favored by users. In 2022, Rhett Design was invited to create a "Bear Light Speed Hair Dryer" for Bear Innovation 」. Through the accurate insight of the target user group, the "science and technology ring" is extracted as the visual symbol center of the product, and the LLLT low-energy red light, pure pure water aura, negative ion and other new technologies for curing and fixing hair are put into it to create the first-look memory anchor point and establish the scientific and technological perception of the product "light and hair care.

In 2023, Reid will design and assist Mibo, a high-end cleaning electrical appliance brand, to create a new product of the year [V8 of No-roll Cloth Washing Machine], to build a new generation of "double-strength suction washing and intelligent ultra-clean washing" platform-full active cleaning brush system, to skillfully migrate top-notch automobile chassis technology, and to form an efficient and unblocked air duct by opening the cleaning chamber and lifting the brush space, realize the intelligent dry suction effect of pet short hair suction rate of 100 and long hair winding rate of 0%. The floor brush adopts mirror-grade PVC technology, which is dense and smooth without staining. With the new spiral brush structure design, the positive and reverse self-cleaning greatly reduces the residual rate of self-cleaning stains. Floor brush lighting, suspension low-pressure sense handle design, to meet the multi-scene, optimize the cleaning experience.

In 2023, Reid designed a swimming pool robot that takes into account both beauty and functionality. The design inspiration comes from "devil fish", streamlined body with bionic pectoral fin design, imitating underwater fish movement, perfect fusion pool environment, efficient completion of cleaning tasks. Equipped with intelligent edge technology, so that it is suitable for square, round, irregular shape multi-type swimming pool, effectively ensure the high coverage of clean area. The three-color LED lamp is set to facilitate real-time learning of the working status of the equipment through light changes. Fully automatic cleaning function, with long life performance, relieve the burden of manual labor, effective release of hands. Degradable, recyclable application of environmentally friendly materials to relieve water pollution hazards.

Pole Krypton Center Hangzhou Xingyao Store is the world's first single-family pole krypton center closest to ZEEKER Building, located in the key hub of Hangzhou Binjiang. Adhering to the "zero boundary, no limit" krypton brand concept, it highlights 60% krypton elements, 30% krypton style and 10% Hangzhou representative local culture. Based on AIDMA and combined with user MOT research, it extends the experience of integration, temperature, nature and exploration and is positioned as the conceptual landing point of the project.

Reed design hopes that this new car retail space can derive a "borderless" space ecology: while creating an extraordinary shopping journey for consumers, it can meet the social needs of the zero-generation technology driving enthusiast circle, give contemporary urban youth a sense of belonging, pass the borderless co-creation between brands and consumers, between users and users, and between cars and the world, and broaden the core and extension of the brand.

High-end AI technology brand COLMO, born in 2018, is the transformation of Midea Group's deployment of high-end home appliance market. COLMO anchors the position of "villa intelligence expert", always adheres to the exploration of cutting-edge AI technology and rational design aesthetics, builds "whole house smart life solution" for 1% of global super individuals, and leads the whole house intelligence into the 2.0 era.

As a strategic partner of Midea Group, Rhett Design accompanies COLMO all the way, creating SHOPPING MALL store innovation, super physical examination store & exhibition hall innovation from SHOPPING MALL SI to nationwide: 2021, creating [the world's first COLMO intellectual experience hall]; From 2022 to 2023, it will build local benchmark stores in Zhengzhou, Jinan, Hefei, Yangzhou and other places, relying on the "city super experience center.

In 2022, Rhett Design will focus on the innovation of brand experience scenes, join hands with casarte, an international high-end household appliance brand, and rely on the high-end SHOPPING MALL of 70 + core cities across the country to extend offline contacts to build a [casarte Washing and Protecting Art Space] that integrates order art aesthetics, exclusive service experience, in-depth social functions and intelligent washing and protecting schemes].

Choose the light luxury and delicate camel gold, milk coffee and other colors to set the visual tone, echoing the space theme of "washing and protecting art" and the luxury clothing washing and protecting service it carries. The space specially opens up salon leisure area and VIP service bar counter to help casarte build an activity platform for brand promotion, social flow and clothing care popularization, so as to realize the continuous reach of high-end luxury clothing care lifestyle.

In 2022, to overturn the inherent definition of "enterprise exhibition hall" in the traditional context, Rhett designs and constructs the exhibition hall of Sanhua Commercial Refrigeration Enterprise, implements the visual style of modernist seiko aesthetics, takes "temperature, no micro-intelligence" as the concept source point, and implants the highly interactive and interesting scene experience into the exhibition hall journey setting, linking up the user experience journey with strong rhythm and degree.

"Intelligent technology with temperature and powerful environmental care" has become an intuitive reference for the interpretation of the brand image, allowing the external non-professional, professional people and internal employees facing the exhibition hall to form a perceptual and intellectual resonance with it, thus touching and inspiring.

For the fluorite enterprise exhibition hall, Reid's design takes the fluorite brand concept of "Guardian of Smart Life" as the source point, takes "Guardian" as the spatial narrative theme, integrates the perception of future home life and the display of the core competence of the enterprise, and creates chapters such as "tracking fluorite" and "super-sensing technology.

From product definition to brand definition, and then to marketing and sales, Rhett Design 0-1 hatched the first brand of beauty refrigerator, Plantronics Rabbit, creating a new category of beauty refrigerator in the world, driving the overall growth of the industry by 240 in 9 months. In the same year, it won the Tmall Best Emerging Brand of the Year, and its sales volume was NO for 2 consecutive years. 1. In the creation of new brands, Reid Design not only has the ability of front-end brand positioning strategy, but also has the ability of back-end sales operation. It is a comprehensive integrated design group that is good at integrated combat capability, business orientation, and is truly driven by industry understanding and business results.

As the pioneer and leader of the beauty refrigerator category, the new species of beauty refrigerator [cold and warm AI intelligent beauty refrigerator aurora series] creates a category innovation paradigm with product intelligence, function integration and experience scene as the starting point.

Since the establishment of Fangtai, in addition to product design, Rhett Design takes the completion of Fangtai (foil) brand naming and VI image manual in 1995 and the creation of the first CIS in China's kitchen and electricity industry as a starting point, conforms to the comprehensive factors such as Fangtai brand strategic positioning adjustment and market environment changes, and continues to provide Fangtai with companion and integrated services in the field of brand design.