Recently, I have done a case of fascia gun. The fascia gun has been on fire for nearly half a year, and there are many designs shared by the gods in the general elephant.

It is very difficult to make a breakthrough. How can we make a difference?

It is the old rule to do market analysis and user portraits before opening.

The proportion of women in KEEP, Yuedong, Xiaomi Sports, Huawei Sports, Gudong and other TOP10app users is slightly higher than that of men. Sports-loving people are 80% under 35 years old, and the proportion of first-and second-tier users exceeds 60%.

Taobao's first picture shows a model with large muscles, Kong Wu's powerful product design language, dark and deep CMF color scheme, and unfathomable metaphysical technology display, which are really unfriendly to female target users accounting for more than 50%.

After all, fascia gun is still a minority category. At present, it is only popular in fitness circles. In fact, it is also quite suitable for pan-sports scenes: shaping fat reduction, relieving exercise pain and daily massage. The target population has a larger base. However, can these existing "men-only" models be taken by exquisite girls in front of their friends?

Therefore, I made a round and angular design that is more friendly to women. At the same time, I also changed the way of telling stories on the details page.

Locking the target users and outlining the usage scenarios, I chose to express the products by substituting the animation scenes with another way, which is more like brand marketing to market the products. Weaken the technical parameters of the product and reflect the tone of the brand and the selling point of the product through the scene.

In order to make the idea seamlessly connect with the final expression, the copywriter on the detail page also personally works, like telling a story. The logic and scene of the text are all in one's mind, saving the cost of communication and time.

But in fact, the original intention is to save some business trips and money, the current epidemic, looking for models to take pictures is quite troublesome, not cheap, a set of pictures down according to the conventional, how also have to small 20,000, also only full rendering only pay a salary.

If you are interested in this expression, you can communicate and teach each other. But this is actually more suitable for plane friends. Industrial designers do not need such skills normally.

In fact, it is not difficult to realize this expression. I learned several unused software temporarily: C4D character modeling, C4D + MIXAMO + RH plug-in to bind and swing character actions, MD cloth settlement software to make character clothing, OC renderer rendering. Not counting the time of product design, from the conception of expression to learning all kinds of necessary software, the total time for the final details page to be completed is 20 days.