Service customers: Fangtai Group
Service Team: Rhett Design Products
Service Content: Product Design of Annual Series Flagship New Products
User Research | Super Definition Strategy | Product Design | CMF Design
Service Time: 2021

In 1995, the graduation design works of Li Qi and Jin Changbao, the founders of Reid Design, the first generation of range hoods of Fangtai Group, were successfully industrialized. In the past 26 years, every breakthrough made by Fang Tai, Rhett Design has never been absent. It has jointly created a series of milestone products, leading the continuous reform of China's kitchen electricity industry and establishing the commercial position of "Fang Tai" China's leading brand of kitchen electricity.

For more than 20 years, Rhett Design has always helped Fang Tai to continuously innovate and make breakthroughs in the field of high-end kitchen electricity, creating a precedent in the industry for many times, winning many awards and being highly recognized by the market.

In 2021, Fangtai Group's sales exceeded 15.5 billion.
Won the German iF Award, Reddot Red Dot Award and other international design awards
Wind Rubik's Cube Series, Cumulative Sales 10 billion
Sink dishwasher series, cumulative sales 5 billion
Integrated cooking center series, cumulative sales of 100w units

This year, Rhett designed a series of flagship new products for Fangtai Group, which have all been listed. Among them, the full-hidden range hood won the 2022 German iF Design Award.

/Super Design Triggers Business Future

* Note:
In this article, the video and moving picture material of Taiquan hidden range hood come from mountain colorless studio.
The video and moving pictures of Fang Tai's intelligent cooking stove come from Fang Tai